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How to Find an Audience for Your Online Specialty Store

November 24, 2014 - 1 Comment

online-specialty-storeIf you’re trying to start a new online store, or make over a floundering one, it’s a good idea to find a niche. If you have a niche, you need to know how to market to it.

Most of the ways to market a specialty store online are the same ways you’d market any other one, but applied differently. In short, there’s more of a focus on marketing aggressively to a relatively small community, mostly made up of enthusiasts who can’t find their favorite variety of widget at any other stores.

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