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Building an Omnichannel Business with WooCommerce and Square

February 8, 2018 - 16 Comments

In a survey of 1,164 U.S. business owners by Mercury Analytics last year, 42 percent stated that they take credit cards online, while 76 percent reported that they accepted credit card sales in person. In the blend of online and brick-and-mortar sales, what is the state and stance of your business? Perhaps you’re thinking of making a leap from digital to physical (or the reverse) and are weighing your options.

Let’s dive into how to build an omnichannel business and, in particular, how to do it with WooCommerce and Square.

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How Cured creates personal connections between customers and food

March 22, 2017 - 1 Comment

Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.

Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.

Meet Will and Coral, the proud owners of Cured, who were kind enough to share their story with us.

We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.

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Tips for offline stores taking their products online

August 5, 2016 - 4 Comments

Starting a retail store is hard. You’ve got to have the right products, the right location, and the right staff to make it work. Miss the mark on any one of these aspects and you’re bound to struggle.

If you’ve already got a successful store, nobody can blame you for feeling like you can do anything. Or wanting, perhaps, to take over the world a little bit. Extending your reach only seems natural — once you know you can run one store, why not two?

The next natural step for you entrepreneurial brick and mortar shop owners is often a move to an online store. And while a smart move, it’s one that should be made with caution. Taking an offline store online can be hugely beneficial, but there are a few things you need to think about and plan before you set anything up.

If you’re thinking about adding an online store into the mix, whether you’ve been in the retail business for a few months or many long years, read over these tips and steps to take first.

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What to consider when taking an online store offline

July 29, 2016 - Leave a comment

If you’ve found success selling your products or services online, you’ve probably given some thought to expanding offline — that is, opening a brick and mortar store.

Switching from a solely online business to a multi-channel merchant is difficult, though. And the harsh reality is that not everyone has the time or resources necessary to do it well… or at all.

If you’re seriously thinking about taking your WooCommerce store offline, there are a couple important things to consider before taking the big leap. If you can sort these factors out beforehand, it’ll give you a better chance of success.

From location to staffing to all things payment-related, here’s the full list of what you should be thinking about before you grow your presence into the “real world.”

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Take payments anywhere with Square for WooCommerce

July 26, 2016 - 70 Comments

TL;DR: Square for WooCommerce has arrived — purchase the extension here and let us know your thoughts.

Important note: at the moment, the extension is only supported in the US, Canada, Australia, and the UK.

Our most requested integration is now available! With Square for WooCommerce, you can take payments online or offline through the same solution, keep your inventory updated, and sync product changes between WooCommerce and Square.

Read on to learn more about what’s available in this new extension, how it works, and how Square can benefit your store.

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