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How to improve your store with clear taxonomy

June 15, 2016 - 4 Comments

If you look online for advice on improving your store or increasing sales, what you read is likely to range from design tips to general marketing ideas and strategies.

But rarely is the answer to the question of “how do I make my store better?” simple. Nor is it a matter of trying out marketing methods until you find one that sticks. Sometimes the reason your store isn’t effective has less to do with marketing and more to do with the decisions you made at the very beginning of its lifespan.

The categories, tags, and attributes you use in conjunction with your products have a profound effect on the success of your store, believe it or not. If you weren’t intentionally thoughtful about the taxonomy you created and applied during the setup of your store, you could be seeing the results now — that is, frustration, confusion, or a reduction in sales.

Let’s take a look at how you can rework your store’s taxonomy to improve the overall performance of your store, making it easier for customers to use (and, as a result, more likely to lead to purchases).

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How to improve your SEO with WooCommerce product tags

September 23, 2015 - 10 Comments

Football season is starting again in the United States. And as many fans well know, whether or not a team wins a game depends on nearly countless factors — how loud you yell at your television not withstanding.

Search engine optimization, often abbreviated as SEO, is not unlike this. How well any one website or online store ranks for any given search term depends on a mindblowing amount of factors ranging from big to small. And in the case of WooCommerce, one of these factors is tags.

Though often overlooked, WooCommerce product tags offer a small, yet necessary, opportunity for your store to optimize for online searches. With a few mindful adjustments to your language and links, tags can both boost your rankings and give you a competitive edge.

Curious? Let’s take a closer look at how product tags and SEO go hand-in-hand.

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