If you look online for advice on improving your store or increasing sales, what you read is likely to range from design tips to general marketing ideas and strategies.
But rarely is the answer to the question of “how do I make my store better?” simple. Nor is it a matter of trying out marketing methods until you find one that sticks. Sometimes the reason your store isn’t effective has less to do with marketing and more to do with the decisions you made at the very beginning of its lifespan.
The categories, tags, and attributes you use in conjunction with your products have a profound effect on the success of your store, believe it or not. If you weren’t intentionally thoughtful about the taxonomy you created and applied during the setup of your store, you could be seeing the results now — that is, frustration, confusion, or a reduction in sales.
Let’s take a look at how you can rework your store’s taxonomy to improve the overall performance of your store, making it easier for customers to use (and, as a result, more likely to lead to purchases).