Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

Continue Reading

If you’re using our Storefront theme for WooCommerce, you’ll be excited to learn that version 2.0 has just become available for download. If you’re not using Storefront already, now would be a great time to take a look at our flagship WooCommerce theme!

Storefront 2.0 is a major release and brings various new features including a greatly improved handheld experience, a refreshed design, a new product section on the homepage, full compatibility with the upcoming WooCommerce 2.6 and more!

Here’s a closer look at what we’ve added to this update.

Continue Reading

The last major release of Storefront saw us add many accessibility improvements and achieve the “accessibility ready” tag on wordpress.org.

That release went a long way towards making Storefront a more rounded solution for store owners looking to make their online shops accessible to the widest audience possible. Storefront 1.5 carries on that theme of enabling, and achieves another coveted tag on wordpress.org.

Here’s a look at some of the biggest chances in Storefront 1.5.

Continue Reading

We recently released our first premium Storefront child themes, Galleria and ProShop. These, coupled with the two child themes already available for free on wordpress.org (Boutique and Deli) takes our total up to four, a number we hope will grow rapidly in the coming months.

But you may have questions about this. What is a child theme and why should you use one? How do they change the look of a WordPress site? And how should you go about modifying a child theme to preserve all your changes even when there’s an update?

We think we can help. Here’s a little more about how child themes work, why you should use them, and what you should keep in mind when modifying them.

Continue Reading

February has been a busy month for WordPress – particularly if you’re interested in what’s happening on WordPress.org. With a maintenance release and some significant UI improvements, there’s a lot to cover.

Continue Reading

4 years ago today WooThemes launched. What started as 3 WordPress designers dabbling in commercial theme development working from three home offices in Cape Town, London and Stavanger, is now a 24 person team supporting a community of 240,000 users.

WooThemes has become much more than just a WordPress themes company and we are hugely excited about our next few steps we are taking to truly become a one-stop WordPress powered business solution provider. WooCommerce and WooDojo have proven we are also a plugin development powerhouse and with our recent re-structuring and recruitments the next year is bound to be a monumental one for us.

Continue Reading