Established in 1889, wine brand Brown Brothers have become renowned for not only their vintage wines, but their historic vineyard that hosts countless events for loyal customers. Naturally, the Brown family wanted their company’s online wine store to be just as striking. WooCommerce experts Emote Digital were happy to take on the task.
Michael Terrien has two private vineyards in Napa Valley and produces a limited quantity of boutique wine each year — chardonnay in the spring, pinot noir in the fall.
His growing customer base meant he needed a more efficient way to manage allocation sales but the existing proprietary platforms were prohibitively expensive. What was a small batch wine maker to do?
Through a Google search, fortuitous friendship, and thinking outside of the box, Michael discovered that using WordPress with WooCommerce for allocated wine sales would save him $4,000 a year. Ka-ching!
With the revenues I get from my little wine businesses […] it’s a bit of a burden to go through these proprietary platforms that are tuned to the wine industry. They do a good job but often have more bells and whistles than are needed for allocating a limited amount of wine.
Read on for the story of how Michael built the Terrien Wines storefront from the ground up using WooCommerce and all that came with using a fully open source platform.