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WooCommerce 2.2, “Prowling Pangolin”, has arrived

September 10, 2014 - 67 Comments

TL;DR: WooCommerce version 2.2 is now available. Visit your WordPress dashboard to upgrade, and be sure to update your WooCommerce extensions prior to updating WooCommerce itself. For further information on how to upgrade, please view our upgrade guide. Be sure to make a backup before you start.

Today marks the latest milestone in the growth and lifetime of WooCommerce. After months of developing, testing and tweaking (as well as some more testing), the team who brought you Peppy Penguin are proud to present Prowling Pangolin, the latest release of WooCommerce, the world’s fastest growing eCommerce platform. Can we get a woo woo?

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Five Quick WooCommerce Customization Tips

August 26, 2014 - 9 Comments

Want to make WooCommerce your own? You’re not alone! Our free ecommerce plugin for WordPress comes with a default user interface for visitors – but most developers and store owners want to make WooCommerce more personalised and there are various ways to customize the display of WooCommerce pages.

Here are 5 tips on how to do this easily.

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5 WooCommerce Plugins That Can Help Online Stores to Build Customer Loyalty

August 14, 2014 - 2 Comments

Customer loyalty is a prized possession in business.

Not only does it mean that someone is loyal to your brand and your products, but it also greatly increases the likelihood of somebody becoming an advocate on your behalf. Customer advocates go out into the world and spread the word about your company and what you offer. They do the selling for you, which is pretty damned cool.

Now does it make sense why you should make building up a loyal customer base a priority?

That may sound like a lot of work, but it doesn’t have to be – especially with the help of WordPress plugins. With that said, in this article I’m going to list five plugins that can help you to build customer loyalty. Enjoy!

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How to Offer Top-Notch Customer Support for Your E-Commerce Site

July 4, 2014 - 5 Comments

customer supportWhen running an online store, it’s not enough to offer a great product.

That’s a good place to start, of course, but there’s actually more to it than that if you really want to be successful.

One of the most important factors is offering high-quality customer support. Regardless of your industry and no matter what you sell, making your customers feel like their concerns are valid and that they can receive assistance when they need it is crucial. Make a customer feel valued and special and you create a customer for life.

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Creating a Tiered Membership Site with Sensei and Groups

February 13, 2014 - 13 Comments

We’ve previously explained how you can use Sensei and WooCommerce Subscriptions to create a membership-based learning site for your courses.

The only drawback to this method is that you can’t have a ‘tiered membership’ setup, so if you had a subscription with three options – Bronze, Silver, Gold – gold subscribers don’t automatically get access to the bronze and silver content too.

In this post I’ll describe a method you can use to create such a multi-tiered setup, it just requires that you use Sensei in a slightly non-standard way.

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Case Study: Vitruvian Fine Art Studio Online Art Classes

February 3, 2014 - 12 Comments

David JamiesonDavid Jamieson, from the Vitruvian Fine Art Studio in Chicago, tells us how he uses Sensei along with a handful of other plugins to deliver online art instruction.

The work I do is extremely low-tech: I make drawings and paintings, and teach others to do the same. I’m a co-founder and principal instructor at the Vitruvian Fine Art Studio, in Chicago, where we offer instruction in realistic drawing, painting, sculpture and anatomy to students of all levels.

While our work at the studio is low-tech, our business is firmly rooted in the 21st century – we try to make use of current technology to enhance and extend our teaching and, to that end, we’ve begun offering online courses and instructional video downloads, via our website. It turns out that there are lots of people out there seeking to improve their drawing and painting skills, and putting some of our instructional material online is the best way we can help them do just that.

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WooCommerce Subscriptions 1.4.0 has arrived!

September 23, 2013 - 23 Comments

Today on, we’re excited to share some excellent news with you all. The latest update to WooCommerce Subscriptions is available today, for sale and as an upgrade for existing WooCommerce Subscriptions purchasers. Brent Shepherd takes us through the newly-added functionality on offer in WooCommerce Subscriptions version 1.4.0, below.

WooThemes Ninja JoyWith this version comes a few highly requested new features, to put more power in both the hands of you and your subscribers. Changing recurring payment methods, upgrading and downgrading of subscriptions, renewal e-mails and more. Let’s take a look at what’s new before covering the upgrade process.

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Case Study : Vital Health Foods

September 10, 2013 - 8 Comments

hilton-mooreA fantastic case study of a WooThemes/WooCommerce installation for a very large and respected South African brand.

My name is Hilton Moore and I am a developer at kri8it; a South African web development and design agency based in George and Cape Town.

Recently one of our longstanding clients wanted to update and redesign their site and the attached online store to create one sleek and smart package. A while back we developed a large ecommerce solution built on WooCommerce; which we did our first case study on. We have implemented WooCommerce for a wide variety of sites and businesses. For us, it is an ideal online store solution.

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Case Study: Developing the Cornforth Wilderness Photography Website

August 13, 2013 - 5 Comments

Merrill Mayer runs a Seattle based website development company called Kool Kat Web Designs. In this guest post she writes of the recent work conducted for a photographer – innovatively using WooCommerce to help sell his photos.

Jon Cornforth had a dated website that did little to showcase his photography or his exciting tours. He had a separate WordPress blog so he was familiar with using WordPress. When we discussed putting the entire new website on WordPress, along with using WooCommerce for sales of his photographic prints, Jon was very enthusiastic.

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Case study: Animal Onesies

July 26, 2013 - 10 Comments

A great case study by Australian Mike Langford on how he quit IT consulting to become a ‘Tigger Trainer’ (as he defines himself in his email signature) selling animal onesies on a WooCommerce powered website.

254742_509773935729834_1110464230_nIt’s an embarrassing thing to admit on a WooThemes blog, but 9 months ago I thought WordPress was just for blogging; and that coming from a guy who works in IT Consulting! Okay blogging is a long way from generic project management of large CRM implementations, but the reality is that I have built several websites from scratch using PHP / MySQL, including a couple with shopping carts, so I should have known better. I also now realise how many weeks of my life I could have got back!

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American innovation using WooCommerce

July 4, 2013 - 7 Comments


4thjuly1In honor of Independence Day I wanted to write a bit of a tribute to American innovation – WooThemes style – by celebrating some of the amazing WooCommerce sites coming out of the USA. As a preface I should add that while I am based at WooHQ in Cape Town,  I am an American in my late late 20’s who was privileged enough to grow up in the exciting emergence of AOL, online gaming using my 56K modem, and eventually ecommerce (selling baseball cards online). From afar (in South Africa), I have seen the US economy and retail market struggle and, when go home for visits, I find my familiar hometown landscape changing constantly. Many of my favorite niche shops locally in Southern California have closed, while it is not uncommon to see areas well known for more niche creative shops become lined with monotonous and predictable large retailers. A new generation has emerged seeking authenticity, natural, honest and unique. A shift is taking place within the US and worldwide where people are re-enchanted with artisan creativity and personality in the marketplace.

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Six zeros

June 17, 2013 - 79 Comments


Friday marked a monumental milestone. After 52 releases, 35 official themes, 192 official extensions, a lot of hard work, and a whole bunch of community contribution WooCommerce has surpassed 1,000,000 downloads. Only 626 days from it’s launch!

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WooCommerce site submission contest on Facebook

June 11, 2013 - 9 Comments

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Since starting at WooThemes about two months ago I have found myself getting lost in the sea of WooCommerce users – staring into Google Analytics numbers it is amazing to think this thing just started last year. Behind each user name is a hopeful entrepreneur looking to take that next step towards the unknown. Yesterday I decided it is time that we ask our WooThemes Facebook community to share their WooCommerce sites and three would be selected as winners, the response was incredible.

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Freepik: Free eCommerce icons

June 6, 2013 - 16 Comments


Alejandro, founder of Freepik – a free engine tool that tracks and locates free vectors, ilustrations, psd and images without copyright infringement to make your work easier, recently came to us asking if we would be interested in sharing an exclusive icon pack with our our community, solely distributed on our site. Naturally, we graciously accepted the offer and asked if his team could put together an ecommerce flavoured icon set that would be useful to our WooCommerce users, designers and developers.We left the rest in their capable and experienced icon crafting hands

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Case study: Judith Hobby Clothing

May 29, 2013 - 5 Comments

judithhobbyclothing-judithOn the eve of Judith Hobby’s website launch I came across the site by accident and wondered what was the story behind the launch of this business. This intrigue led me to connect with Judith and her development team. We work with people everyday here at Woo but it is always a delight to take a bit of time to hear how our products are enabling unique businesses to take the next step in their journey. Upon first glance at Judith’s site you get this sense of vibrant, exciting, and lovely people – having an amazing time. Later when I finally heard Judith’s story it made all made sense. Judith clearly loves people and loves what she does, her business emerged out of her passion for gathering people together and her desire for a shift in the fashion world, isn’t that wonderful? So sit back and enjoy this unique story coming out of Dubai.

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Case study: Moving from Virtuemart to WooCommerce

May 8, 2013 - 28 Comments

I’m and I run Red Giant Design – a digital marketing and design studio from sunny Durban, in South Africa.

We recently redeveloped one of our biggest online stores to date, BFore sells cell phones with airtime, tablets, televisions and other home electronic goods online to consumers in South Africa.

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