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The future of Woo support: how we’re planning to grow and improve

December 15, 2015 - 23 Comments

tl;dr: Woo support has struggled in recent months to keep up with demand due to the rapid growth of WooCommerce. We want you to know that we are committed to improving, so we fulfill our mission of helping customers be successful.

Woo support has struggled in recent months to keep up with demand. This has led to long ticket response times, and our customers have been expressing frustration about this.

Because we believe in open and honest communication, we want to explain why this is the case, and show you in detail what we plan to do (and are doing) about it.

Read on to learn what’s going on and what we’re doing about it, and to see details on the four-point improvement plan for Woo support that is already in action.

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47 three-month-old Automatticians, and the future

October 7, 2015 - 17 Comments

Back in May we announced we were joining the Automattic family. After much paperwork and addressing all the legalities, we officially closed the WooMattic deal on July 1st, which makes us three-month-old Automatticians!

Here’s a little of what has been happening behind the scenes, and what’s next for Woo.

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WCEU: A weekend of firsts and the unexpected

August 4, 2015 - Leave a comment

WCEU 2015 was my first WordCamp. I was the first to sign up, and I had no clue if anyone would come with me or how many of us would go.

As the countdown to Sevilla inched closer, we had a Euro meetup of 12 and a planned Woo house wouldn’t hold us all. Anyone on the fence about attending then gave into serious #fomo.

wapuu-spain

WCEU also marked the first time meeting fellow Ninjas in real life. How would that go? Will people like me? Is everyone as awesome and smart as they are online? These are questions that a lot of us have when we work remotely and only interact with coworkers via Slack and Google hangouts.

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7 years of Woo

July 9, 2015 - 24 Comments

Seven years ago, the cost of a gallon of gas was $3.39, Apple released the first MacBook Air… and WooThemes was born.

Indeed, WooThemes is celebrating its 7th birthday! We were founded seven years ago this very week when our three distributed co-founders Mark Forrester, Magnus Jepson, and Adii Pienaar started a company together offering premium WordPress themes. And how far we’ve come since then!

Mark had this to say about the occasion:

7 years ago, from my bedroom office in London, I would have never predicted the journey the WordPress themes I was designing, with complete strangers as business partners, would take me on. To be sitting here today, back home in Cape Town thanks to our distributed freedoms, with a wonderfully creative and diverse international Woo family, and the fast growing ecommerce platform online is beyond imaginable. Although it feels like a lifetime of learnings, travels and emotions, we have so much still to prove, and the resources to dream even bigger, now part of the Automattic family.

To celebrate our birthday, we’ve put together an infographic with some special stats and informational tidbits you might find interesting. Keep on reading to get a look at what has transpired in seven years of Woo.

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Launching Apollo: behind the scenes of our data-driven redesign

June 25, 2015 - 10 Comments

Every now and then, website owners get an “itch” — an unignorable urge to redesign their site. Maybe they think they’re falling behind on current trends, or maybe they just don’t like their layout or theme as much as they once did. So they start over, change things until they’re satisfied… and then wonder why their customers don’t seem excited by the updates.

It’s one thing to want to redesign your website, but it’s another thing entirely to need a redesign. That itch strikes us all, but it’s crucial to only scratch it when you have data to support your desires. That data can come in the form of anything from visitor comments to website analytics, but it’s what you need to make smart decisions that will increase your conversion rates while decreasing bounce and exit rates.

Today, we launched a redesign codenamed “Project Apollo,” a data-driven rethinking of our WooCommerce landing page and the launch of our new audience-specific pages, WooCommerce Meetups, Download, and Extensions overview pages. It’s also another step in the direction of creating a beautifully-designed site that is primed for our upcoming responsive redesign.

We’d like to take you behind the scenes to show you how we used customer data to guide our redesign process, and offer some important takeaways for your own future redesigns or website updates. Keep reading for more!

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8 WooThemes Features You’ve Never Heard Of But Need to Use

January 13, 2015 - 1 Comment

There’s a decent amount of information to digest whenever you create a new website. You need to worry about hosting, selecting a theme, getting content on the site and making sure everything runs smoothly for when visitors come knocking on the door.

With all of these distractions you might have missed some of the lesser known WooThemes features. Yes, I’m sure you’ve tried out a few and implemented them on your website, but there are new and innovative features all the time and it’s quite common to miss out on new releases, giving you a bit of a disadvantage.

Why? Because some of these features could help streamline your checkout, convert more email addresses or even improve your customer retention. Just like any tool or software, there’s a whole world of things to do. Think about Excel. Most people only know how to create some nice boxes and complete simple math in the popular spreadsheet software.

The crazy thing is that Excel is one of the most powerful tools in the world if you just take the time to understand all the features you don’t currently know about. The same goes for WooThemes, so let’s have a look at some of the features you’ve never heard of but need to use.

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