Every now and then, website owners get an “itch” — an unignorable urge to redesign their site. Maybe they think they’re falling behind on current trends, or maybe they just don’t like their layout or theme as much as they once did. So they start over, change things until they’re satisfied… and then wonder why their customers don’t seem excited by the updates.
It’s one thing to want to redesign your website, but it’s another thing entirely to need a redesign. That itch strikes us all, but it’s crucial to only scratch it when you have data to support your desires. That data can come in the form of anything from visitor comments to website analytics, but it’s what you need to make smart decisions that will increase your conversion rates while decreasing bounce and exit rates.
Today, we launched a redesign codenamed “Project Apollo,” a data-driven rethinking of our WooCommerce landing page and the launch of our new audience-specific pages, WooCommerce Meetups, Download, and Extensions overview pages. It’s also another step in the direction of creating a beautifully-designed site that is primed for our upcoming responsive redesign.
We’d like to take you behind the scenes to show you how we used customer data to guide our redesign process, and offer some important takeaways for your own future redesigns or website updates. Keep reading for more!