Facebook for WooCommerce
| Developed by WooCommerceReady to get started with Facebook for WooCommerce? Read on for the three powerful ways to grow your business.
1. Facebook Ads Extension: Facebook Connects Businesses with People
Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:
Maximize your campaign performance
Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.
Find more customers
Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.
Generate sales among your website visitors
When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.
Measure the results of your ads
When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.
Many online retailers have found success using the Facebook pixel:
The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler
What’s included?
Installing the Facebook pixel allows you to access the features below:
- Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
- Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
- Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad
2. Facebook Shops on Pages: Increase sales by creating an online Facebook store
Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.
With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!
List your catalog
It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.
Merchandise your products
You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.
Mobile-friendly shopping
The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.
What’s included?
Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.
3. Chat With Customers on Your Website
Add the Messenger chat plugin to allow your customers to start a conversation with you on your website and continue in Messenger. This means your customers can interact with your business anytime using Messenger’s personalized, rich-media experience.
Create a seamless chat experience
The customer chat automatically loads recent chat history between the person and your business, meaning recent interactions with your business on messenger.com, in the Messenger app, or in the customer chat plugin on your website will be visible. This helps create a single experience for your customers, and enables you to continue the conversation even after they have left your website.
Keep the conversation going
With the Messenger plugin, it’s easy to follow up with your customers. No need to capture their contact information; to follow up, just open up the same conversation in Messenger.
Usage Instructions
- Install Facebook for WooCommerce
- Go to your WordPress Admin Dashboard
- Go to: WooCommerce > Settings > Integrations
- Choose Facebook for WooCommerce
- Get Started
Need help? If you’ve found a bug, view the Facebook Support on GitHub for guidelines on reporting issues, and file the bug in our GitHub repository so it’s visible to others and we can take action on it.
When filing a bug on GitHub, please search the previously closed issues first, as you may find a solution.
For more help with advertising, visit Facebook’s Advertiser Help Center.
myatthura rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
It doesn't work. 1) The download says version 1.9.12, but instead downloaded the version 1.9.10. 2) On the plug in page on my website, it says version 1.9.12 is available, but when I update, it is still version 1.9.10. 3) I set up the Facebook catalogue and shop. A few minutes after the upload (some products are partially uploaded), the plug in was deactivated by itself. I tried to reactivate, but was unsuccessful. It keeps asking for update, which doesn't seem to exist. 4) I then tried to get technical support from the plugin authors (Facebook). Find out there is no support for this extension! Very poor plugin, full of bugs. And it doesn't seem like Facebook really care. I really need to connect my store with Facebook so that I could use their dynamic ads, but it seems they really don't want people using Woocommerce to use their dynamic ads features.
How could it be improved?
Having a dedicated team of plugin authors and support people would make this plugin great. It is actually a very useful plugin if it really works as advertised.
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niknah rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
This is a plugin for dumbies who don't want to customize and just accept what facebook gives them. Can't even do the basics which is map variables in the product list. Also, I have admin access to a catalogue and it won't let me access it via the button in the plugin. But I can access the catalogue in facebook business.
How could it be improved?
More configuration options.
Less bugs, but facebook in general has more bugs than every other site.
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backpackrapp rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Second time reviewing this, they deleted my first review. It's awful. There is no support whatsoever. Add to cart doesn't fire and the product catalag sync feature seriously slows down my site. There are better options.
How could it be improved?
Everything could be improved, especially support.
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Josh Ingram rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
horrible. so bad. doesn't work. try to get support. Get an automatic reply that it will be 30 days before you are supported and that's with being expedited as someone buy ads.
How could it be improved?
actually support your product! Jeez.
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cassiphotography rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Terrible
How could it be improved?
I had to delete my entire page as my products wouldn’t sync, I couldn’t delete anything and it generally broke my page AND my site. Terrible. Do not use!!
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samdobrow rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Really does nothing easy or intuitively
How could it be improved?
This plug in is very confusing to use. Selecting and controlling which products display is a nightmare. Finding the controls in the WP dashboard is a treasure hunt. It has great potential but the developers know nothing of how WooCommerce and WordPress work.
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nadiacamasymas rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
The plugin is causing error 503 on my site. There is no way to contact support to ask about it and the documentation doesn't cover anything except how to book adverts with them.
How could it be improved?
Better customer support than at present.
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orlandoryo rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Can't handle very well products with variations. For some reason, it imports the variation code into the description. This is not an issue for products without variants.
How could it be improved?
Besides fixing the obvious bugs, let us control the mapping used during import.
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uluponosurf rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
It will export every variation of a product as a separate product to Facebook. Imagine what this does for size variations. You have several of the same product in the Facebook shop with no indication as to what size it is (or that it is for different sizes). You click the Buy button and you get taken to a cart with your mystery size preselected. This renders this plugin practically useless since it really is only effective for simple products.
How could it be improved?
Add a checkbox on the Facebook tab of the product page that sends only one variation to Facebook. Have the URL assigned to the Facebook Buy button be the Woocommerce product page rather than a cart page.
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Glenn Murray-Prior rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Full of bugs. It breaks, stops working and then Facebook have no customer support at all. They use Github as their support and it's full of people spending their own time describing the same bugs individually. I've wasted a lot of time with this plugin. Woocommerce are great and have good customer support, Facebook is the opposite, with no support at all.
How could it be improved?
Facebook should just provide support. With real people, like other companies do. I see replies on Github telling people they will whitelist their site. So, these people on Github with admin rights to blacklist or whitelist pages, who are they? This seems like a phishing paradise, where people need technical help but don’t know who their chatting with.
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Hamutal W rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Doesn't work and has many bugs and problems. Support is hard to get. I have an open ticket for 22 days and the last response I got was 12 days ago.
How could it be improved?
Improve quality of development and testing and improve support.
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stationcolab rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Cannot change the pixel being used once it is installed! Accidentally created a pixel under my personal account page and not my business page. After removing and readding the plugin, it automatically reverts back to my personal account's pixel. Facebook has no fix for this. I now cannot use this pixel or run ads from my business page as everything for my businesses website is now linked to my personal pages pixel. What a disaster.
How could it be improved?
FIX IT. Why would you a) not allow someone to transfer a pixel, b) not allow someone to change a pixel on a website? Dumb.
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kd3d8859d9fdd56 rated ★ ★ ★ ★ ★ –
What didn't you like about this product?
Absolute disaster
How could it be improved?
– Unable to remove a personal pixel added ages ago
– Facebook settings side is more complicated than anything I’ve used in my entire IT life (20 years in business)
– Nothing’s working on the Facebook side – on WC side of the fence everything’s green ticked, I’ll blame Facebook
– no customer support
I finally gave up and just redirected Shop Now button to my website shop.
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