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Facebook for WooCommerce

Developed by WooCommerce
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(75 customer reviews)

Facebook for WooCommerce

76 reviews  |   Developed by WooCommerce

Get the new and recently released 2.0 version with many improvements and fixes, e.g.:

  • Updated and improved onboarding and connection experience
  • Streamlined product sync settings for easier management
  • Server-to-server pixel tracking for improved reliability, accuracy, and security

Ready to get started with Facebook for WooCommerce? You’ll be up and running in minutes – install this free extension and follow the guided setup wizard to connect your store to Facebook. 

With Facebook for WooCommerce, you can:

  • Sync your WooCommerce products to a Facebook store to drive traffic to your website, or quickly create Facebook and Instagram ads for your products.
  • Make your ads more relevant and timely with the built-in Facebook pixel integration. Use dynamic ads to retarget customers based on their browsing behavior.
  • Buy Facebook and Instagram ads directly on WooCommerce. You’ll have the ability to design your ad, set targeting and placement, and pay, all directly on WooCommerce.
  • Engage customers in a channel they use every day with Facebook Messenger. Lower the barrier to communication – use Messenger to chat with prospects and existing customers about purchase questions or their order status.

Here’s how this extension helps you grow your business and connect with customers.

 

Sync your WooCommerce catalog to Facebook to increase sales

By connecting your WooCommerce catalog to Facebook, you can sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up! It’s ideal for merchants and eCommerce advertisers who want to reach customers on Facebook.

Connect your catalog

Send your entire catalog to Facebook with a single click and add it to your Facebook Business Page shop. Any changes you make in WooCommerce are automatically synced with your Facebook shop. Facebook for WooCommerce gives you the flexibility to control which products are synced and how they’re listed on Facebook. 

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, enabling you to showcase your products on any screen.

 

Use Facebook pixel to connect with customers

Marketing on Facebook helps your business build lasting relationships, find new customers, and increase your online sales. With this extension, you can add the Facebook pixel to your site in just a few clicks. Easily reach the people who matter to your business and track the results of your advertising across devices.

Find more customers

Use pixel data to build your audience and optimize ads for likely buyers based on behaviors – such as adding items to the cart or making a purchase. Create Facebook’s dynamic ads to directly and effectively remarket products to visitors who viewed them in your store. 

Secure, reliable tracking

The Facebook pixel uses reliable server-side tracking to send events from your store to Facebook. This ensures that you get accurate information about how customers are behaving on your store, as well as the effectiveness of your Facebook ads. 

Measure the results of your ads

Once you have the Facebook pixel set up, you can use Facebook ads reporting to understand conversions, sales, and revenue attributed to your ads.

 

Facebook Messenger lets you chat with customers anywhere

Adding the Messenger plugin lets customers chat with you on your website and then continue the conversation on Facebook. Your customers can interact with your business at any time using Messenger’s personalized, rich-media experience.

Create a seamless chat experience

The customer chat automatically loads the recent chat history between the customer and your business, so interactions with your business on Facebook, messenger.com, in the Messenger app, or the customer chat plugin on your website will be visible.

This communication syncing helps create a single experience for your customers and enables you to continue the conversation even after they have left your website. There’s no need to capture their contact information – to follow up, just open the same conversation in Messenger.

Personalize Messenger for your brand

When you add Messenger to your site with Facebook for WooCommerce, you can customize the appearance, language, and greeting to create an experience that’s consistent with your business’s unique style and voice. 

Ready to get started? Download Facebook for WooCommerce, install it through your WordPress dashboard, and get connected in a few steps!

Need help? 

Customer reviews

2.9 out of 5 stars - 76 reviews
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  1. 2912710

    oceanbaycrafts rated

    Waste of time when you sync from your website it syncs perfect except the fact you have to go in and manually update the inventory which wouldn't be that big of a deal if you didn't have products with 20 different variations because you have to change the inventory on each and every one. Then when I did that it removed the variation name so when you go to checkout it doesn't even show the variation. So frustrating it could be a great app but I give up. This was suppose to be the new and improved version not so much.

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  2. 2746176

    Academy of Martial Arts Martinez rated

    Facebook does not show the product on the Shop Tab, making the plugin ridiculous un usable. There are no option to change or configure this. so i have an shop integration in facebook wich only i admin can see.. wow .. and support from Fb is under minus.

    Was this review helpful?   (15) (1) Report review

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  3. 2895853

    futewiz rated

    USed to get feeds and shop working in Facebook but now the shop doesn't work and the messenger tab just says it can't connect to my business facebook page or some such. I am going to have to delete the plugin just to get rid of messenger as the app doesn't work.

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  4. 2063866

    chipxlimited rated

    For stores with thousands of products its truly terrible.

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  5. 2602546

    zionskidshomeschool rated

    Doesn't include virtual products. Most of our products are virtual (membership, ebooks, online recordings) so makes this plugin almost unusable for us.

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  6. 268214

    jb510 rated

    Impossible to control which products get sent to the facebook catalog. Confusing setup if you have multiple ad accounts. Uninstalling and using Pixel Caffeine instead which seems to have product filtering options.

    Was this review helpful?   (6) (1) Report review

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  7. 1499833

    Andrew Weiss rated

    This app is mediocre at best. If you have a template or a simple website, it will work great for you. If your website has customization and was build unique to you, then there will be all sorts of incompatibilities. There are limited options for the store owner. This is not WooCommerce's fault since the app was fully developed by Facebook.

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  8. 1420635

    DozerBob rated

    Chronic token expiration. Metadata failures on sync. Update not working at all. It says it updated, but keeps telling my my version is 1.9.10. There are no release notes for .11 or .12 releases! So what changed?! Slows site down dramatically.

    Was this review helpful?   (5) (1) Report review

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  9. 1689662

    khue214 rated

    Products were synced on facebook couldn't be in Catalog. It's a mess. I'm disapopointed.

    Was this review helpful?   (4) (1) Report review

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  10. 2434210

    suzyscraft rated

    Products don't always sync. Some products are not allowed with no explanation. Information on updates is non existent. My plugin currently needs to be updated but the plugin says "Automatic update is unavailable for this plugin." However, no information is available about how to manually update the plugin. The team at Facebook have no idea about the plugin, to the point the girl I spoke to didn't even know it was created by Facebook.

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  11. 2967638

    collanteria rated

    Update is terrible - like they searched for the most complicated way to do it

    Was this review helpful?   (1) (1) Report review

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