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Facebook for WooCommerce

Developed by Facebook
see subscription options
(55 customer reviews)
A subscription enables access to the product, updates and support for one year from the date of purchase. Every site installation requires a subscription key.

Facebook for WooCommerce

56 reviews  |   Developed by Facebook

Ready to get started with Facebook for WooCommerce? Read on for the three powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

  • Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
  • Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
  • Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

2. Facebook Shops on Pages: Increase sales by creating an online Facebook store

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.


3. Chat With Customers on Your Website

Add the Messenger chat plugin to allow your customers to start a conversation with you on your website and continue in Messenger. This means your customers can interact with your business anytime using Messenger’s personalized, rich-media experience.

Create a seamless chat experience

The customer chat automatically loads recent chat history between the person and your business, meaning recent interactions with your business on messenger.com, in the Messenger app, or in the customer chat plugin on your website will be visible. This helps create a single experience for your customers, and enables you to continue the conversation even after they have left your website.

Keep the conversation going

With the Messenger plugin, it’s easy to follow up with your customers. No need to capture their contact information; to follow up, just open up the same conversation in Messenger.


Usage Instructions

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce > Settings > Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Need help? If you’ve found a bug, view the Facebook Support on GitHub for guidelines on reporting issues, and file the bug in our GitHub repository so it’s visible to others and we can take action on it.

When filing a bug on GitHub, please search the previously closed issues first, as you may find a solution.

For more help with advertising, visit Facebook’s Advertiser Help Center.

Customer reviews

3.07 out of 5 stars - 56 reviews
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  1. nikhilarya07

    nikhilarya07 rated

    What do you think about this product?

    Product is cool but you could add many more features and improve itself.

    How could it be improved?

    1. An option to choose which category of product should be Synchronized.
    2. Effecting the website when there are huge number of products, more than 10k products. It gets stuck half way around.
    3. Manual option to sync product individually.

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  2. Alexander

    Alexander rated

    What do you think about this product?

    It is pretty straigt foreward for small shops.

    How could it be improved?

    Adding Category Sync to Facebook and fix the “Customer Chat” Bugs (changing colors and texts are not working atm)

    Was this review helpful?   (1) (0) Report review

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  3. josuet7

    josuet7 rated

    What do you think about this product?

    it's interesting but not all the products are synchronized in my fan page store

    How could it be improved?

    put options so that the product image is not cut

    Was this review helpful?   (4) (0) Report review

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  4. ctoyehe

    ctoyehe rated

    What do you think about this product?

    This helps in a couple of way; 1 - It syncs products on Facebook 2 - It adds Pixel code and track user actions 3 - It adds messenger chat option

    How could it be improved?

    1 – It creates a separate product for each variant which is the biggest issue of this plugin. We can’t tag a product on the picture because we aren’t sure about which variant will be tagged.
    2 – Messenger chat option couldn’t be customized.
    a. No color changes are reflected.
    b. We couldn’t change the position of the chat icon.

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  5. Florian Ibe

    Florian Ibe rated

    What do you think about this product?

    Nice and easy integration and it gets better but the plugin have a lot of bugs (read reviews).

    How could it be improved?

    1. Track all customers. Big differences between real buyers and conversions in facebook backend.
    2. Customize Chat
    3. More settings and labels for tracking
    4. Opt-out button or integrate with “cookie notice” possibility

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  6. krzysztofliegmann

    krzysztofliegmann rated

    What do you think about this product?

    A very interesting solution. Unfortunately, there is a problem with synchronization. Especially when it comes to the quality of photos sent. Especially that you can not edit them later on Facebook.

    How could it be improved?

    I have no idea. Thanks

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  7. Tim Nethers

    Tim Nethers rated

    What do you think about this product?

    The versions reporting incorrectly indicating an endless need for an update and as of late security vulnerabilities are getting really old really fast.

    How could it be improved?

    Get some security experts to review your code, and get your versioning correct. I just updated from .13 to .14 and it now thinks I’m on .10. You can do better than that.

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  8. Monika Moehrle

    Monika Moehrle rated

    What do you think about this product?

    Doesn't strip tags from title and doesn't process shortcodes in description

    How could it be improved?

    This plugin misses to strip tags from the title before upload and facebook displays tags. In addition no shortcodes are processed in the product description.

    Was this review helpful?   (7) (0) Report review

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  9. einardavidvillarroel

    einardavidvillarroel rated

    What do you think about this product?

    Problema de control de seguridad de Facebook (click de no soy un robot) Al FINALIZAR LA CONFIGURACION

    How could it be improved?

    arreglen ese problema ya que no deja acabar la configuración del plugin… en la ultima ventana al finalizar la configuración aparece el control de seguridad de facebook pero no se puede hacer click debido a que la ventana se queda cargando (Finalizar la configuración….)

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  10. 1231 123

    1231 123 rated

    What do you think about this product?

    Need to more detail documentaion.

    How could it be improved?

    easy to connect with facebook

    Was this review helpful?   (0) (0) Report review

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