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Facebook for WooCommerce

Developed by Facebook
see subscription options
(55 customer reviews)
A subscription enables access to the product, updates and support for one year from the date of purchase. Every site installation requires a subscription key.

Facebook for WooCommerce

56 reviews  |   Developed by Facebook

Ready to get started with Facebook for WooCommerce? Read on for the three powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

  • Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
  • Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
  • Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

2. Facebook Shops on Pages: Increase sales by creating an online Facebook store

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.


3. Chat With Customers on Your Website

Add the Messenger chat plugin to allow your customers to start a conversation with you on your website and continue in Messenger. This means your customers can interact with your business anytime using Messenger’s personalized, rich-media experience.

Create a seamless chat experience

The customer chat automatically loads recent chat history between the person and your business, meaning recent interactions with your business on messenger.com, in the Messenger app, or in the customer chat plugin on your website will be visible. This helps create a single experience for your customers, and enables you to continue the conversation even after they have left your website.

Keep the conversation going

With the Messenger plugin, it’s easy to follow up with your customers. No need to capture their contact information; to follow up, just open up the same conversation in Messenger.


Usage Instructions

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce > Settings > Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Need help? If you’ve found a bug, view the Facebook Support on GitHub for guidelines on reporting issues, and file the bug in our GitHub repository so it’s visible to others and we can take action on it.

When filing a bug on GitHub, please search the previously closed issues first, as you may find a solution.

For more help with advertising, visit Facebook’s Advertiser Help Center.

Customer reviews

3.07 out of 5 stars - 56 reviews
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  1. splaquet

    splaquet rated

    What do you think about this product?

    We build storefronts for our clients, who are mostly musicians & events. The easy integration with FB allows us to not only setup their WooCommerce store, but also their fb shop in only a few more steps. It's really a win win for everyone.

    How could it be improved?

    We run a MultiSite setup, with each subsite acting as a stand-alone shop. The new messenger communication feature is so incredibly easy to setup! BUT, we handle all of the customer support internally. Since messenger chat currently can only integrate with the page’s messenger with the shop, we can’t truly take advantage of this across the network. We can only install it onto our company’s primary multisite.

    Offering the option to choose the same fb business page, to manage the communication across the network, would be brilliant!

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  2. ferdekrobert

    ferdekrobert rated

    What do you think about this product?

    Very nice plugin. Saves loot of time. Only issue that I have is that variable products are showing prices most often from the most expencive variation. Is there option to change it? I would like them to show the less expencive variation as the main view.

    How could it be improved?

    Variable products to show less expencive variation at the main view.

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  3. TushyaShakti

    TushyaShakti rated

    What do you think about this product?

    Product is good and makes it easy to integrate our shop with FB.

    How could it be improved?

    Some of the cons:
    1. It forces us to disable WP debug mode.
    2. Messenger has fixed place and we can’t change. It hides ‘back to top’ button on my site. You can check TushyaShakti.com
    3. It is heavy and slows down site performance.
    4. There is no option to set daily/weekly/monthly budget or manual ad spends. Whatever paid is used asap.

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  4. Murray Anderson-Clemence

    Murray Anderson-Clemence rated

    What do you think about this product?

    Very handy for clients creating ads on Facebook. Running heaps smoother since version one.

    How could it be improved?

    Be able to disable the Messenger Platform as it takes up too much space. I currently remove my domain from White-listed domains in FB Page settings.

    Automatically import product categories to FB Shop

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  5. Yeoh Kar Jin

    Yeoh Kar Jin rated

    What do you think about this product?

    Working plugin but limiting

    How could it be improved?

    This plugin works great in getting all my products from WC to FB shop. But there is this issue of its restrictive mapping of wc fields to fb shop product field. There is no way to change the mapping. For some of us, our description field may contain codes such as those added by Visual Composer [vc…] text. It picked that up and as a result all my product description in my fb page is filled with these codes which are unreadable to my customers. Whats worst, there is no way (or at least I can’t find any) to edit out those code at a later stage in fb. Also if you have variable products with different prices, the price shown on the main thumbnail may display the most expensive variant. There are no settings to change these too. Other than that, the plugin definitely did import all your products into your fb page with proper image shown and also everything is properly mapped with fb pixel automatically installed. I wish that they provide some extra settings for us users to choose which WC field we want to map to FB page and also the ability for us to choose the variant to display as the main thumbnail if the product is a variable product.

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  6. imagesurgery

    imagesurgery rated

    What do you think about this product?

    I've changed my mind on this plug-in, it's not as bad as I first thought. The key for me was discovering that there is now a new section to edit my products visibility in facebook (who'd of thought it!) so now I've got control over images and text. I've also discovered that I can delete obsolete and draft products from the fb shop. All is pretty good now ; )

    How could it be improved?

    it seems ok for me at the moment

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  7. cbrowncstats

    cbrowncstats rated

    What do you think about this product?

    Works but needs better documentation

    How could it be improved?

    After a hours scouring documentation/Facebook for info & hours connecting with support (no help) I’ve just discovered the GitHub issues list is the most helpful documentation of the intricacies of this plugin. Would be great if there was a way to only let it sync in-stock products.

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  8. Janice Summers

    Janice Summers rated

    What do you think about this product?

    I have a simple need, display my products in Facebook with prices and a short description. I installed the plug in and it just took care of everything for me. It automatically updates my posts in FB. Works fine for me. Issues I have are with FB and not the plugin.

    How could it be improved?

    How could it be improved? In reading the reviews, I had no idea I could try to not post a product to the FB page. I just assumed it all went. So I need to try that to see how well it works. It would be nice if this was a simple check box option in WooCommerce Product page. I set up categories in FB which helps but is tedious. Plus customers can still see the ones I would not want to promote by simply looking at ALL of my products.

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  9. Lauri Minas

    Lauri Minas rated

    What do you think about this product?

    Would be better if a shop area appeared below my header. I don't like how Facebook continually tries to get you to buy ads.

    How could it be improved?

    Put a clear shop area below the top image.

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  10. oivnor

    oivnor rated

    What do you think about this product?

    The product is good, but can certainly be improved. I operate online store with many variants, which meant that Facebook Shop took every variation to be made as a product.

    How could it be improved?

    – Ability to exclude certain categories
    – Categorize the items according to the WooCommerce quizzes
    – When using variants, main image should be the main image on Facebook

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  11. maximus697

    maximus697 rated

    What do you think about this product?

    Good plugin but it's missing 1 thing

    How could it be improved?

    It just misses a custom title for facebook

    Was this review helpful?   (4) (1) Report review

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  12. Moonworks

    Moonworks rated

    What do you think about this product?

    Does a Great Job

    How could it be improved?

    I was worried about trying out this plugin after reading the reviews, but thought I’d give it a go.

    It all went through smoothly, and changes take a few minutes to go through, which is good.

    I read some reviews where users said it would show hidden products as well, but there is an option on each product on whether it is shown or not.

    The only reason I have given it 4 stars instead of 5, is that when I use a variation, it shows the price on Facebook as the highest price rather than from £xx or £xx-£xx.

    If you want to get your store out there more, then this plugin will definitely do it.

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