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Facebook for WooCommerce

Developed by Facebook
see subscription options
Rated 3.42 out of 5 based on 19 customer ratings
(18 customer reviews)
A subscription enables access to the product, updates and support for one year from the date of purchase. Every site installation requires a subscription key.

Facebook for WooCommerce

19 reviews  |   Developed by Facebook

Ready to get started with Facebook for WooCommerce? Read on for the two powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

  • Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
  • Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
  • Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

2. Facebook Shops on Pages: Increase sales by creating an online Facebook store

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.


Usage Instructions

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce > Settings > Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Need help? Visit Facebook’s Advertiser Help Center. If you think you’ve found a bug, please file it in our GitHub repository so it’s visible to others and we can take action on it.

When filing a bug on GitHub, please look at the previously closed issues first because you may find a resolution to your issue.

Customer reviews

3.42 out of 5 stars - 19 reviews
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  1. samdobrow

    samdobrow rated

    Really does nothing easy or intuitively

    This plug in is very confusing to use. Selecting and controlling which products display is a nightmare. Finding the controls in the WP dashboard is a treasure hunt. It has great potential but the developers know nothing of how WooCommerce and WordPress work.

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  2. Monika Moehrle

    Monika Moehrle rated

    Doesn't strip tags from title and doesn't process shortcodes in description

    This plugin misses to strip tags from the title before upload and facebook displays tags. In addition no shortcodes are processed in the product description.

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  3. elizabethrichardson

    elizabethrichardson rated

    Brilliant plugin - THANK YOU

    I’ve read reviews about some people saying the plugin isn’t working properly but I am delighted with it. Sometimes you might need to resync all products if you’ve made changes that haven’t shown up yet on Facebook.

    I just followed the documentation on how to do that and all my new products are published perfectly. Greatly appreciated.

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  4. cassiphotography

    cassiphotography rated

    Terrible

    I had to delete my entire page as my products wouldn’t sync, I couldn’t delete anything and it generally broke my page AND my site. Terrible. Do not use!!

    Was this review helpful?   (7) (0) Report review

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  5. Yeoh Kar Jin

    Yeoh Kar Jin rated

    Working plugin but limiting

    This plugin works great in getting all my products from WC to FB shop. But there is this issue of its restrictive mapping of wc fields to fb shop product field. There is no way to change the mapping. For some of us, our description field may contain codes such as those added by Visual Composer [vc…] text. It picked that up and as a result all my product description in my fb page is filled with these codes which are unreadable to my customers. Whats worst, there is no way (or at least I can’t find any) to edit out those code at a later stage in fb. Also if you have variable products with different prices, the price shown on the main thumbnail may display the most expensive variant. There are no settings to change these too. Other than that, the plugin definitely did import all your products into your fb page with proper image shown and also everything is properly mapped with fb pixel automatically installed. I wish that they provide some extra settings for us users to choose which WC field we want to map to FB page and also the ability for us to choose the variant to display as the main thumbnail if the product is a variable product.

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  6. cbrowncstats

    cbrowncstats rated

    Works but needs better documentation

    After a hours scouring documentation/Facebook for info & hours connecting with support (no help) I’ve just discovered the GitHub issues list is the most helpful documentation of the intricacies of this plugin. Would be great if there was a way to only let it sync in-stock products.

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  7. Hamutal W

    Hamutal W rated

    Doesn't work and has many bugs and problems. Support is hard to get. I have an open ticket for 22 days and the last response I got was 12 days ago.

    Improve quality of development and testing and improve support.

    Was this review helpful?   (7) (0) Report review

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  8. Moonworks

    Moonworks rated

    Does a Great Job

    I was worried about trying out this plugin after reading the reviews, but thought I’d give it a go.

    It all went through smoothly, and changes take a few minutes to go through, which is good.

    I read some reviews where users said it would show hidden products as well, but there is an option on each product on whether it is shown or not.

    The only reason I have given it 4 stars instead of 5, is that when I use a variation, it shows the price on Facebook as the highest price rather than from £xx or £xx-£xx.

    If you want to get your store out there more, then this plugin will definitely do it.

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  9. maximus697

    maximus697 rated

    Good plugin but it's missing 1 thing

    It just misses a custom title for facebook

    Was this review helpful?   (1) (1) Report review

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  10. rzky

    rzky rated

    Works great. My FB store is ready in seconds!

    Very good extension. Essential for any ecommerce owners. Setup is fast and easy. My FB shop got created and synced in an instant.

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  11. imagesurgery

    imagesurgery rated

    I've changed my mind on this plug-in, it's not as bad as I first thought. The key for me was discovering that there is now a new section to edit my products visibility in facebook (who'd of thought it!) so now I've got control over images and text. I've also discovered that I can delete obsolete and draft products from the fb shop. All is pretty good now ; )

    it seems ok for me at the moment

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  12. oivnor

    oivnor rated

    The product is good, but can certainly be improved. I operate online store with many variants, which meant that Facebook Shop took every variation to be made as a product.

    – Ability to exclude certain categories
    – Categorize the items according to the WooCommerce quizzes
    – When using variants, main image should be the main image on Facebook

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  13. Lauri Minas

    Lauri Minas rated

    Would be better if a shop area appeared below my header. I don't like how Facebook continually tries to get you to buy ads.

    Put a clear shop area below the top image.

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  14. M Rusdi

    M Rusdi rated

    Perfect

    Thank you for a best plugin you have. Keep the best!

    Was this review helpful?   (0) (4) Report review

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  15. Janice Summers

    Janice Summers rated

    I have a simple need, display my products in Facebook with prices and a short description. I installed the plug in and it just took care of everything for me. It automatically updates my posts in FB. Works fine for me. Issues I have are with FB and not the plugin.

    How could it be improved? In reading the reviews, I had no idea I could try to not post a product to the FB page. I just assumed it all went. So I need to try that to see how well it works. It would be nice if this was a simple check box option in WooCommerce Product page. I set up categories in FB which helps but is tedious. Plus customers can still see the ones I would not want to promote by simply looking at ALL of my products.

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  16. nadiacamasymas

    nadiacamasymas rated

    The plugin is causing error 503 on my site. There is no way to contact support to ask about it and the documentation doesn't cover anything except how to book adverts with them.

    Better customer support than at present.

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  17. projectdareting

    projectdareting rated

    Easy to install. I wonder how well it does with the variable products. Thanks for developing this.

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  18. awnyaboam

    awnyaboam rated

    Amazing integration

    Just what I’ve been looking for and you can’t beat the price!!

    Was this review helpful?   (0) (4) Report review

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  19. airjaw

    airjaw rated

    I can't get past install, here's the error : It looks like you have more than one ad account. Because you have more than one ad account, we don't know which one to create a pixel in. To continue, please go to the Pixels section in Ads Manager and create a pixel in the account you'd like to use for this store. Once you've created your pixel, you can restart this plugin and we'll install it on your site at this step. Learn more about creating a pixel. These instructions are useless. What am i supposed to do here? Thre is no way to contact facebook support either

    improve installation, can’t even get past it

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