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Be seen and get discovered by more shoppers.

Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Google Listings & Ads developed by WooCommerce

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:

  • Connect your store seamlessly with Google Merchant Center.
  • Reach online shoppers with free listings.
  • Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center1 to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Showing product feed in Google Listings and Ads integration

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

1In the EEA and Switzerland, Merchant Center and Performance Max Campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max Campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max Campaigns here.

Try Google Ads in WooCommerce and get $500 in ad credit

To help you get started with Google Ads, new Google Ads customers can get $500* in ad credit when they spend their first $500 on Google Ads within 60 days. Terms and conditions apply.

*Ad credit amounts vary by country and region. Full terms and conditions can be found here.

Reach multiple countries with one campaign

With Google Ads Multi-Country Advertising, it’s now easier than ever to grow your business around the globe. Run a single campaign in as many countries as you’d like, all in one feed. Just select the countries you want to reach. It’s that simple.

Screenshot showing country selection options within Google Listings and Ads extension


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max Campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max Campaign, your approved products can appear on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads (version 1.6+).  When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max Campaigns?

Performance Max Campaigns enable you to maximize your ad performance across Google’s platforms. Whether your goal is to grow online sales, lead gen, or offline sales, these campaigns use the best of Google Ads automation, inventory, and formats to help drive the highest conversion and revenue performance possible.

How much do Performance Max Campaigns cost?

Performance Max Campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max Campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max Campaign.

What is Multi-Country Advertising?

Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google Listings & Ads automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.

Can I enable Multi-Country Advertising on my existing campaigns?

If you created a campaign before this feature launched, you’ll need to create a new campaign to enable Multi-Country Advertising and target new countries. Learn more.

How is my ads budget split between the different countries?

Google’s smart technology helps identify the best performing targeted countries, so your ads can reach the right shoppers at the right time.

Which countries can I target?

You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.

To allow your products to appear in all relevant locations, make sure you’ve correctly configured your shipping for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.

Why am I not seeing the options in Ads to target more countries?

To advertise your products with Shopping ads, you have to set up targeting for Shopping campaigns in the Google Merchant Center for all countries where your products are sold. Your location targeting settings, including location of interest or physical location, should match your additional Shopping ads countries.

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