Promote your business, sell more products, and enhance your customer service with MailPoet.
Email marketing is one of the most powerful marketing tools available to store owners. MailPoet provides the functionality you need to grow your business, straight from your WordPress dashboard.
Increase sales with automated follow-up emails
Creating a series of automated follow-up emails is a great opportunity to introduce your brand, upsell products, ask for customer feedback, or deliver important instructions relating to a customer’s specific order.
Personalize your follow-up emails according to whether they’re a new customer, the exact product they purchased, or by the product’s category. Then schedule your emails to be automatically sent immediately or X days/weeks following purchase.
Recover abandoned carts
Win back lost sales with a series of abandoned cart emails.
Remind customers of the contents of their cart and encourage them to return to purchase – automatically. If a customer makes a purchase after the first email, all subsequent reminders will be stopped.
Build long-lasting customer relationships with tailored content
The more personalized you can make your email campaigns, the higher engagement levels you can expect to see.
Use the list segmentation options in MailPoet to create email campaigns that have been personalized to your customers’ purchase history and behavior.
You’ll be able to segment by total spent, number of orders, customer’s country, if they have an active subscription (powered by WooCommerce Subscriptions), and if they have an active membership (powered by WooCommerce Memberships), in addition to non-WooCommerce specific criteria such as email opens or links clicked.
And if you opt for a paid MailPoet plan, you’ll unlock the power of multi-condition segments in order to get even more targeted.
Customize your WooCommerce emails
Prevent customer confusion and improve your brand awareness by customizing your WooCommerce emails to reflect your brand.
Add your logo, change the color palette, and include any extra information about your business to make these emails work for your business.
Create newsletters and promotional email campaigns
In addition to purchase follow-up emails, MailPoet enables you to send newsletters and promotional email campaigns to your subscribers.
Using our drag-and-drop email editor or one of our many pre-built templates, you can quickly create an email marketing campaign that showcases your business and keeps subscribers in the loop about new product launches, promotions, blog posts, and more.
Grow your email list
Encourage visitors to join your mailing list by creating an eye-catching signup form using our built-in form editor.
Powered by Gutenberg, you can style one of our pre-built templates, or create your own form from scratch. Choose between a pop-up, slide-in, fixed bar, below post/pages, widget, and specify which products or pages you’d like your forms to appear on.
Or why not encourage sign-ups at the checkout? Allow your customers to opt-in to receive your email marketing campaigns when they’re making their purchase.
All of your emails delivered to inboxes, not spam boxes
Sign up to a MailPoet plan (free if you have less than 1,000 subscribers!) to benefit from our best-in-class deliverability rate by using the built-in MailPoet Sending Service. Your emails will be delivered fast and securely to your subscribers, without the need for an extra plugin.
And this doesn’t stop at email marketing campaigns – MailPoet can deliver your WooCommerce transactional emails too, ensuring your customers receive all of their order details.
Prefer to use your own sending provider? No problem. You can also send your MailPoet emails using an SMTP service – no plan required if you’ve got less than 1,000 subscribers.
Analyze and improve your campaigns
Assess how well your email campaigns are performing and continuously make them better, using email stats.
Discover your open rate, the number of clicks, and the revenue earned from each of your email campaigns, straight from the WordPress dashboard.
To optimize your email campaigns even further, take a look at MailPoet’s paid plan options, which will give you access to detailed engagement statistics.
MailPoet is available to download for free – you’ll have access to all core functionality, but you will need to set up your own sending service (or rely on your host) to send emails and are limited to 1,000 subscribers. If you’re interested in using the MailPoet Sending Service, unlocking our advanced functionality (multi-condition segments, detailed engagement statistics, and Google Analytics integration), having access to priority support, or are wanting to scale your email marketing list beyond 1,000 subscribers, take a look at our available plans.
With a free plan for those just starting out, scalable paid plans offering advanced functionality, and a multi-license option for those wanting to use MailPoet on multiple websites, our plans will give you flexibility regardless of what stage you’re at on your email marketing journey.
Send better emails with MailPoet
Need a hand getting started? Take a look at our Knowledge Base. Or for email marketing tips and trips, visit our blog.
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