Smart Coupons

Developed by StoreApps
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(100 customer reviews)

Smart Coupons

100 reviews  |   Developed by StoreApps


Everyone loves coupons. This plugin has everything you need to grow sales and customers using discounts, coupons, credits, vouchers, product giveaways, offers and promotions. It’s the best-selling and most complete coupon management plugin for WooCommerce.

More than 15,000 people use it every day – and consistently give it 5-star reviews šŸ˜€

Most complete, most loved, best-supported, best-coded, best-selling credits, coupons, discounts, and vouchers plugin for WooCommerce

Alright, that’s a lot of superlatives, but they are all true.

  • All the features: Keep reading to discover powerful features you’ll get with Smart Coupons. But it includes everything from selling store credits and gift cards, advanced coupon restrictions, automatic coupon issuance, free gift coupons, generating coupons in bulk, nice designs, quick management and a lot more.
  • Best-selling: Smart Coupons is an all-time best-selling plugin on WooCommerce. More than 15,000 customers rely on it to run their businesses.
  • Top rated: People love the plugin and leave five-star reviews. You’ll find real reviews from people like you as you scroll through this page.
  • High performance: Smart Coupons does not slow down your site or checkout process. Some of the largest WooCommerce stores use it, and you too can rely on its quality.
  • Easy to use: It’s super flexible, yet intuitive. Store admins and junior staff can easily run promotions using Smart Coupons – without needing developer assistance.
  • Genuine, Compatible, Regular Updates: You’re getting 100% genuine and original plugin when you buy today. Smart Coupons have been tested with popular other plugins and we keep improving it regularly. No risks here!

Chris Lema

You’ll certainly make more money, increase repeat purchases and customer loyalty with this pluginā€¦

I’d go on to say that you’re losing money if you’re not using coupons.

Here’s the proof:

  • JCPenney witnessed a quick and drastic 23% fall in sales when they stopped using coupons.
  • Digital gift vouchers generated US$698.2 billion worth of additional revenue last year. And it’s growing at 10% year on year.
  • 96% of consumers have used a coupon in the past 90 days.
  • Top three tactics to grow revenue are: using better product images, offering free shipping and offering discount codes.
  • 99% of your website visitors do not make a purchase. But you spend a lot of energy and money bringing in traffic.
  • Customers with store credits and vouchers come back often and make 38% larger purchases than average.


Coupons bring you customers. So make sure you use coupons, and use them well!

Most Popular Features

Smart Coupons is loaded with proven methods to run discounts and promotions automatically. Using it well will give you higher sales, repeat customers, and better customer loyalty.

Fixed Amount & Percentage Coupons


Enhance core WooCommerce coupons with lots of advanced rules and options.

Free Shipping

Free Shipping Coupon

Give free shipping easily – even through store credits and fine-tune restriction rules.

Coupon with Product Purchase


Automatically generate and issue coupons/store credits/vouchers/discounts for future purchases when someone buys a product. Great to generate repeat sales!

Bulk Generate and Send


Let Smart Coupons generate hundreds of thousands of coupons for you – and add them to the store / export as a CSV / email all the recipients.

Shareable / Social Media / URL Coupons


Quickly generate links you can embed in emails or social media posts (or anywhere else) – with one or more coupons.

Free Gift Coupons / Product Giveaway


Automatically add products to cart when someone uses a coupon – along with discount of your choice.

Store Credits, Vouchers, and Gift Certificates

CouponsStore Credits, Gift Vouchers, Account Funds, Gift Certificates – these are all essentially the same thing. You assign a monetary value credit to the customer. So they can make as many purchases as they want until the credit is exhausted or its validity expires. Credits are used instead of charging a card / PayPal.

You can use credits to provide refunds or compensation as well. This is a great way to retain customers.

People can purchase credits and gift them to others. This brings new customers, and they typically spend more than the voucher value! Smart Coupons allow including a custom message and schedule delivery in the future.

For example, a birthday gift voucher that goes out on the birthday with a personalized message.


Subscription / Recurring Coupons

Smart Coupons with WooCommerce Subscriptions

Give a recurring flat or percentage discount with subscriptions or use store credits towards renewal payments.

Advanced Coupon Usage Restrictions


Restrict coupon usage by user role, minimum spend, products, product categories, product attributes, emails, payment methods, shipping methods, expiry time, and more.

Embed Coupons / Shortcodes

Coupons in My Account

Show coupons anywhere – on cart, checkout, order confirmation page, a blog post or another page on site!

Customizable Designs

Coupon design templates in Smart Coupons

Includes awesome responsive designs and color schemes. And you can customize the colors easily.

Time Sensitive Discounts, Seasonal Promotions

Coupons expiry date time

Set coupons to expire at a specific date and time, limit maximum discount amount for percentage discounts, and run automatic seasonal promotions.

Location-based Coupons

Coupons geo location restriction

Restrict who can use a coupon by their billing or shipping location – country, state, city or zip code.

Custom Coupon Message

Coupon message

Show a custom message when a coupon is applied to the cart – or when it’s emailed. Great way to show coupon terms as well as upsell offers.

Import / Export Coupons

Import coupons

Export and send coupons to someone else. Or import a CSV to bulk add coupons in WooCommerce.

Easy Coupon Management & Classification

Review, manage, search, and filter coupons easily from a single place. Categorize them for easy reference.

Email Coupons

Send Store Credit

Send coupons and credits via email – easy and automatic!

One-Click Coupons


Users don’t need to type coupon codes to use them. They can just click on a coupon in the list of available coupons and it will be applied in the background.

New User / First Order Coupons

Reduce cart abandonment by offering the first-order discount to new users. Combine with any other restriction rules as well.

Readymade, Customizable Smart Coupons Styles

Coupon design styles and color customization with Smart Coupons

Upcoming Features

  • Coupon restrictions by custom taxonomies – like brands
  • Combine available store credits as common fund balance and use it automatically during checkout.
  • QR Code for Coupons, so mobile users can apply coupons quickly.
  • Coupon Reporting and Conversion Tracking

Words from Smart Coupons users…

When you read the reviews on this page, here are sentiments that show up consistently.

  • Does everything I need. Very powerful and flexible.
  • Clients can manage promotions themselves.
  • Great plugin and great customer service. Developers answer all my questions!
  • Using this product since 2013 and it has always worked.
  • Options for almost any scenario!
  • Far ahead of the standard coupon functionality of WooCommerce.

Happy Customers

Any concerns? Pricing, Effectiveness?

  • Does the plugin look expensive? People say it pays for itself quickly. Higher revenue will offset the cost quickly. Plus this is the most comprehensive and most reliable coupon plugin out there. You’re getting so many things in a single purchaseā€¦ Don’t hesitateā€¦
  • Will you get support and assistance? Yes. We have extensive documentation and extremely high rated support for Smart Coupons. Do read customer reviews on this page to see what others say about our support.

Think about this…

Coupons are not just about discounts. Credits are not just about gifting. Creating higher value for your customers is the golden rule of business. Smart Coupon positively alters customer experience, conversion, and revenue. It’s not just a plugin, it’s your tool to build a better business. A more successful, more predictable business.


Go for it.

WooCommerce Smart Coupons makes it effortless to create, issue, and manage everything around coupons, credits, and gift certificates. It’s “battle-tested” and top-rated. If you want the best coupon solution for WooCommerce, this is it.

Go ahead, buy it with confidence. šŸ‘šŸ‘šŸ‘

Additional Resources

  • Documentation – howtos and detailed guides on different features and use cases
  • Read our origin story – from a failed holiday season to record-breaking salesā€¦
  • Bonus – Discover secret “Take My Sales Through The Roof” strategies
  • Buyers Beware: a bad coupon plugin can ruin salesā€¦ & original vs ripoffs…

Need any more reasons to buy? Smart Coupons is built by StoreApps, a leading WooCommerce.com Extension developer. You can trust you’re getting high-quality code backed with first-class support.

Check out our other best-selling and popular plugins on WooCommerce.

Customer reviews

4.6 out of 5 stars - 100 reviews
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  1. 2971616

    lebenzonpaintbrushes rated

    Terrible customer service and deceptive practices. It took 5 days for them to get back to me. The application doesn’t do what i need. I can’t recommend any product when group’s supporttakes this long to respond to a completely reasonable inquiry and the product lacks flexibility and doesn’t do some of what they claim it does. They also claimed it can be used to offer gift certificates for any amount, but they don’t share that the customer can’t provide any amount for the coupon. The gift certificate has to provide specified amounts only. This is deceptive.

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  2. 1273375

    Chaz Edward rated

    Hi there is a major and ongoing bug with this plugin that allows other accounts to use coupons that were not issued to them, also have coupons appear randomly that were not part of the acocunt Here's the video of what it is doing: http://somup.com/cYQDDXXCuY

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  3. 1606389

    Jill Hodges rated

    Tried to import 90 coupons via CSV - got to 60% within a few seconds and then stuck there for past 48hrs and we cannot cancel it or import again. Probably have to remove the plugin unless can get some help from support.

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  4. 2993297

    manjabastian rated

    Having great difficulty setting up the product. For example, trying to get rid of the Visit Store link in emails, seems impossible to do. Also, I have 1 gift certificate I would like to send. I've set it so that I can send the certificate to others. In the cart checkout page, the option to send to one person gives me the ability to send 1 gift card to multiple people, the option to send to different people gives me no place to send to anyone. And, it defaults to the word "coupon" everywhere, took me hours to figure out and then replace that word in multiple places through a translation plugin. Sorry, a gift certificate or card is not a coupon. The gift certificates, ahem, coupons themselves look pretty amateurish - and you can't copy and paste the gift code. Lots of promise, but the fine detail needs some work.

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  5. 3008242

    realweezel rated

    The plugin itself does what the description says. But it killed my performance in a serious way. Loading times over 30 seconds.Killed the conversion rate AND the google ranking. Thanks for that!

    If you use the query inspector, it will allways tell you that this plugin has very slow queries. Especially for loggedIn users.

    FROM wp498_posts AS posts
    LEFT JOIN wp498_postmeta AS postmeta
    ON ( postmeta.post_id = posts.ID )
    WHERE posts.post_title = ‘XXX’
    AND posts.post_type = ‘shop_coupon’
    AND posts.post_status = ‘publish’
    AND postmeta.meta_key = ‘customer_email’
    AND postmeta.meta_value LIKE ‘%XXX@YYY.com%’

    -> NEARLY 2 seconds! On every page load!

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  6. 1638573

    Marcus Quinn rated

    Annoying attention-seeking nag notifications just give the plugin the wrong kind of attention and make me re-consider uninstalling it just to remove the nags that can't be dismissed. Just don't use notifications for review begging, it's not cool and your plugins will sell on their own merits without nags: "Remind me after a month Never show again Awesome, you successfully auto-generated a coupon! Are you having a great experience with WooCommerce Smart Coupons so far? Please consider leaving a review ! If things aren't going quite as expected, we're happy to help -- please reach out to our support team." "Never show again" just doesn't work - it keeps coming back.

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