Facebook Meta Q4 2022

Enhanced ecommerce with gtag.js

Would love to see the new eCommerce enhanced tag implemented “for tracking product interaction, product lists interaction, as well as order flow.”

https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce

Google describes this as:

> Enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience, including product selections, product detail views, adding a product to a shopping cart, initiating the checkout process, purchases, and refunds.

Could add a lot of value to eCommerce statistics.

Current Status

Abrir

Last updated: outubro 6, 2017

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