What is the WooExpert Program?

WooExperts are an elite group of full-service agencies specializing in all things WooCommerce – from large-scale site builds and custom development to complex integrations, store optimization, and more.

Unlike many other industry programs, membership is exclusive and limited to a special few. Each expert is thoroughly vetted and verified to ensure that the highest standard of work is maintained.

Simply put, we’re not looking for “good” – we’re looking for the best of the best, and we want you.

Why become a WooExpert?

Boost your business with an official seal of approval

Your agency already has a proven track record of success – now it’s time to take things to the next level. By joining the WooExpert Program, you’ll not only gain our full endorsement and the trust of more potential clients – we’ll provide you with direct access to pre-qualified leads and unique co-marketing opportunities across our community.

More leads – more opportunities

Certification of your expertise can not only help win more work organically – you’ll also receive pre-qualified leads via the WooExpert marketplace and our sales team. As a WooExpert, you’ll become a preferred choice for opportunities that arise outside of this space too.

In addition, WooCommerce will provide you with sales enablement materials and resources designed to help you succeed.

Tools to keep you sharp – and help you grow

Knowledge is power! We’ll help you step up your game and keep improving through our training academy, invitations to exclusive events, and a monthly newsletter containing essential product developments and insider info.

As you progress through the WooExpert Program, so does the level of support we provide. You’ll have access to priority support channels and a dedicated partner manager to help your business reach its goals.

Got more questions? Check out our WooExpert FAQs.

What our WooExperts are saying

Don’t just take our word for it – here’s what existing members have to say about the WooExpert Program.

“Working as a WooExpert has allowed us to dedicate our work and expand our knowledge in the platform giving us the ability to specialize in what we love doing most.”

Judd Dunagan, Bright Vessel

WooExperts in action

We’re proud of how our experts use WooCommerce to help their clients achieve success. Here are some of the world-class projects they’ve brought to life.



What is a WooExpert?

A WooExpert is an officially certified agency specializing in WooCommerce, its products, and their implementation. Skills include, but are not limited to, site setup, development, and maintenance. Customers looking to improve or revamp their online store use the program to find the right partner for their needs.

Who is the program aimed at?

The WooExpert Program is for digital agencies based in the United States whose eCommerce work and client service are consistently high quality. If you are looking to certify your expertise, grow your business, and partner with WooCommerce as we develop, then we want to hear from you.

If you are an agency located outside of the United States, we invite you to join our waitlist. We will notify you when the program opens in your area.

How do I become a WooExpert?

When applying, interested agencies can expect to provide information about their business, client testimonials, and examples of their work. After an initial screening, we send applications for technical and design reviews. Once the application passes these reviews, we will confirm your acceptance into the program. If your application is denied, you will be notified immediately. Learn more about WooExpert tier benefits.

Will I be listed in the WooExpert marketplace?

Only Silver, Gold, and Platinum tier members qualify for a marketplace profile listing. Verified tier members are not eligible for this placement.

What are the program’s benefits and tiers?

The WooExpert Program consists of four tiers, each with differing benefits. New members are added to the Verified tier and level up to Silver, Gold, and Platinum as they earn further Woo certifications, hit business milestones, and maintain an excellent level of customer service.

What is expected of me as a WooExpert?

Expectations vary based on tier level. We require all members to complete certifications and share, accept, and respond to leads within two (2) business days to maintain and improve their tier status.

How do I get a WooExpert badge?

Silver, Gold, and Platinum WooExperts receive badges. Upon progressing to a new tier level, you will receive an updated badge (and guidelines for using it) via the asset library in our WooExpert Portal.

Earning opportunities and discounts

How will I get paid?

WooCommerce does not handle invoicing for WooExperts’ clients or projects – you’ll continue to request and manage payments for these in whichever way is best for your business.

How much will I earn?

Your earnings will vary based on the size and volume of work you take on. The WooExpert Program has no earning caps! Learn more about WooExpert tier benefits.

Do I get an agency discount for being part of the WooExpert Program?

Yes! Agencies receive access to exclusive offers from WooCommerce and our trusted partners.

Education, enablement, and sales tracking

Will I get any tools to help me pitch WooCommerce to my clients?

Yes! As a WooExpert, you will receive access to sales enablement tools and resources, exclusive partner offers, priority support*, a dedicated account manager*, and more.

* Select tiers only

How do I track performance?​

Members can track their performance at any time in the WooExpert Program portal.

What will I learn as a member?

All WooExperts are required to complete our WooCommerce Essentials course. From there, you will have the opportunity to earn additional certifications in subjects like payments, subscriptions, memberships, scaling with WooCommerce, and more.

Getting in touch

Who can I contact to check on the status of my application?

You should receive an email regarding your status a minimum of five (5) business days after submission. If we have any follow-up questions about your application, you’ll hear from us sooner.

I have a question about something else. How do I contact WooExpert support?

We’d be happy to answer any further questions. Please submit a support ticket – our team will get back to you as soon as possible.


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