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Bar Keeper

Bar Keeper is a liquor store delivering alcoholic and non-alcoholic beverages to all areas of Cape Town, South Africa.

They offer a wide range of local and international craft beers, wine, and spirits online. Customers in selected Cape Town suburbs enjoy fast, hassle-free delivery to their door within the hour.

Founder Carla Fernandes has extensive experience in the alcohol industry. A holiday job helping her parents run the family liquor store turned into a fully-fledged career at a large redistribution company.

After working her way up to Regional Operations Manager, Carla realized she was missing the “feel” of a family business. She left the corporate world in June 2016 to start her own liquor store with a more intuitive and welcoming browsing experience that doesn’t “feel stereotypically like a bottle store.”

Bar Keeper’s stylish retail store in the Cape Town CBD often hosts free walk-in tastings over the weekend, allowing shoppers to try new gins, wine, beer, and whisky. “Sometimes we [can] get caught in the loop of choosing the same thing over and over again, as it’s a safe choice,” says Carla. “We give clients an opportunity to make an informed decision before purchasing.” Private tastings are also available for those looking to expand their taste.

“Bar Keeper needed a site with a sleek design, featuring intuitive navigation and a seamless ordering process.”

“Bar Keeper needed a site with a sleek design, featuring intuitive navigation and a seamless ordering process,” says Felix Norton of development agency, WOWW. “[The] large number of products created an ideal premise for ensuring the layout we created provided a smooth user experience for customers navigating the many drinks categories and picking their favorites to enjoy with friends over the weekend.”


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