Curly Girl Design
Curly Girl Design is a fun, whimsical, and witty design company based in Newton, Massachusetts. Curly Girl contacted FirstTracks Marketing in late 2013 to help migrate its clunky, slow, and cumbersome WordPress e-commerce installation into a new WooCommerce installation. A big part of the project was getting to know the Curly Girl system, making its structure stronger, improving the product organization, and cleaning up a variety of template inconsistencies between the two platforms. We have also helped them to develop a unique annual subscription plan service that ships quarterly using WooCommerce Subscriptions. The new Curly Girl Design website has been running in WooCommerce since September 2013. The site is producing more sales than ever before and FirstTracks continues to work with Curly Girl Design to enhance the site, which includes enhancing mobile responsiveness as well as platform support and updates and ongoing PPC, email and social media marketing programs that have helped to grow their overall sales month to month by an average of 20% year over year. In 2016 we completely redesigned and rebuilt the site from the ground up. The new site makes better use of product filtering, quick add to cart features and promotes much more exploration of their vast and eclectic catalog of product. Since the relaunch site speed is up 80%, conversion rate is up 20% and average order is up 25%.