The Dr. Cool product line was scheduled to expand in the first half of 2015. The best way to handle this expansion was to completely redesign the Dr. Cool website. The original website was built around Dr. Cool’s Ice Wrap products. At the time, that site was fine. But Dr. Cool’s growing product line was presenting many shopping and browsing roadblocks. Our complete redesign provided critical benefits to Dr. Cool’s online sales process: – Easier and faster to browse product – Homepage is more flexible to feature more product line growth – Ongoing promotions easier to manage – The site loads faster seven times faster (average load dropped from 7 seconds to 1) – Site is now completely mobile responsive
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