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The Famous 4th Street Cookie Company

The Famous 4th Street Cookie Company is a well-loved bakery in Philadelphia, PA.

It all began in a deli back in 1978 with the classic Chocolate Chip Cookie – thick, fresh, chewy, and packed with genuine chocolate chips. A favorite among the city’s after-dinner crowd, its popularity has lasted over 40 years. This firm favorite is still served the same way today in five locations across Pennsylvania and New Jersey.

By continuing to focus on quality ingredients, The Famous 4th Street Cookie Company has indeed become famous. Over the years, they’ve featured on the Food Network, as well as in Philadelphia Magazine, and EveryDay with Rachel Ray.

“Our cookies taste homemade because they ARE homemade – baked the same way grandma did.”

Loyal customers can’t get enough. That’s why, in 2005, The Famous 4th Street Cookie Company launched a website to sell their delicious baked goods throughout the continental US, expanding their reach beyond the Keystone State.

For a business to succeed long-term, it needs to remain flexible and adaptable – not just to changes in its industry but also in the technology it uses.

An area that Famous 4th Street Cookie Company was struggling with was split shipments in its online store; customers couldn’t select the correct shipping options at checkout, packing slips were missing order items, and sometimes didn’t generate at all. They also needed assistance handling product bundles and composite products, and their sales and payment reports contained errors.

That’s where the technical know-how of WooExperts Virtina comes to the fore. The fellow PA natives sprang into action, selecting and customizing WooCommerce extensions to help resolve the issues, with some meticulous custom coding thrown in for good measure. Problems solved!

The result? Continued success for The Famous 4th Street Cookie Company – and yet another win for Virtina and the freedom and customizability of WooCommerce. Now that’s tasty!


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