Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) develops industry standards, conducts research, and provides legal support for the media and marketing industries.
Founded in 1996, the IAB is based in New York City. Membership comprises over 650 leading media companies, brands, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. Display ads, for instance, are subject to standards established by the IAB.
“Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry…is indefinitely debilitated.”
Visitors to the IAB’s online shop can apply for certification, purchase access to live events, and enroll in online learning courses.
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