Ophelia Swimwear offers swimwear ranging from classic, conservative lines to trendier, more youthful styles.
Comfortable, stylish and high-end day and evening wear from lines such as Poupette St Barth, Sunday St. Tropez, and Faithfull The Brand hang alongside the latest one- and two-piece swimwear silhouettes from Karla Colletto, L*Space, Vitamin A, Boys and Arrows, Mara Hoffman, Beach Riot and many more.
“Ophelia Swimwear chose the WooCommerce platform for this project because of its customization versatility and the ease of operation, from a business point of view.”
– Slava Fatthakhov, Absolute Web
The objective of this project was to redesign the Ophelia Swimwear website experience and optimize the shopping process. Absolute Web was tasked with the UX/UI design, development and third party integrations, such as Webgility, for Quickbooks synchronization.
Email marketing was also a part of this project, integrating Mailchimp’s features to incentive potential customers with different promotions using custom design modals triggered on specific actions along the shopping journey on the website.
Also, because Ophelia Swimwear has physical stores, Absolute Web designed and integrated a Store Locator, so customers can easily find their nearest store.