Paria – Urban Influenced Cycle Apparel Sports
Paria make cycle apparel – but not any old cycle apparel. In their own words they‘ve “always had a passion for the irreverent and alternative, whether this be design, attitude or even outlook.” Everything about them goes against the stayed, the boring and the ordinary & their online offering needed to be built around this central, creative pillar. Introducing the Paria’s The Paria’s are the customers. The drivers. The reason to exist. If you see another Paria on the road you give them a nod. They understand. You are part of the same team of outcasts that rejected the norm. We knew we had to include them – so we did. They became advocates on social media, highlights on the website and even the models in the brand photography.