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Sesame Place Theme Park

Sesame Place Theme Park – known as Parque Plaza Sésamo in Spanish – is a popular amusement park in Monterrey, Mexico.

The 25-year-old park opened in October 1995, and is part of the well-known Sesame Workshop non-profit organization behind Sesame Street.

One of the biggest theme parks in Latin America, Sesame Place Theme Park offers a unique mix of fun and attractions for both adults and children in a colorful environment where imagination has no limits.

It aims to entertain people by creating unique and memorable experiences, while encouraging interaction and family integration. There are three fun areas: Villasésamo, Aquamundo, and Isla Aventura.

Visitors can enjoy water attractions, rides, and shows, as well as interacting with their favorite characters from both Sesame Street and Plaza Sésamo – Elmo, Enrique, Beto, and more.

The park operates year-round, occasionally hosting celebrity events where soccer stars, mayoral candidates, and other notable personalities make appearances. Thousands of children have also celebrated their birthdays at the park, creating unique and memorable moments with friends and family.

Digital agency, WAOF, came on board to work closely with the Parque Plaza Sésamo team, custom-building a mobile-first website that would enhance sales conversion.

With a playful, friendly voice and on-brand design, the site “puts fun back into functionality”.

“Why make something complicated when you can make it simple and joyful?”
– WAOF

Customers visiting the Sesame Place Theme Park site are able to purchase tickets, annual passes, and souvenirs, reducing waiting times at the box office. Tickets can also be downloaded to a mobile phone or printed at home.


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