The Sharks have been one of the most successful teams competing in Super Rugby since its inception in 1996.
Producing several Springbok captains and an illustrious list of international players, the side have cultivated a passionate fanbase since the KwaZulu-Natal Rugby Union introduced the Sharks name and branding when rugby union went professional in 1995.
Now, more than 20 years later, The Sharks are recognized on and off the park, supported by a team that consistently plays entertaining and exciting rugby. Iconic mascot, Sharkie, connects with fans of all ages, allowing children to interact with the team in a very personal one-on-one basis. A sporting brand of international acclaim, the Durban, South Africa-based franchise promotes an intrinsic lifestyle value as well as fashion, entertainment and sporting aspiration.
Off the field, the success of this branding has seen The Sharks become one of the most famous rugby brands in the world. Branded merchandise has taken a secondary role to fashion apparel sales, which have grown by over 400% in the past three years, an impressive achievement in tough economic times.