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Square Baby Food

Square Baby Food is the only baby food offering 100% daily nutrition, with customized meal plans delivered to your door.

Each meal is completely balanced, and the Square Meal System™ delivers 100% of your baby’s daily required servings of fruit, veggies, protein, and grains – based on USDA recommendations.

Meals are delivered to your door every two weeks, and are shipped frozen for peak freshness and nutrition.

Founder, Katie Thomson, a Registered Dietitian with a Masters in Nutrition Science and a mom, felt she could do better than the many sugar-laden baby foods on the market that masquerading as balanced meals.

As the first nutritionist for Starbucks, Katie played a pivotal role in the evolving the famous coffee chain’s menu to include healthier options such as oatmeal, bistro boxes, and egg white options. Creating clean ingredient standards, she also acted as the brand’s Health & Wellness policy advisor and spokesperson.

Katie and her team came to developers, Visual Space Interactive, looking for a solution for their online storefront. They had the unique requirement of needing to pair a baby’s age and dietary needs with a pre-built bundle, or otherwise allowing a customer to build their own custom meal plan by letting them filter through dietary needs for their baby.

Additionally, this system required an option to have the food automatically increase as the baby ages – this meant periodically checking a baby’s age in the subscription and upgrading as necessary.

WooCommerce gave the flexibility to handle subscriptions on a code level, with the ability to update them on the fly without needing to make API requests to a gateway or third party. Square Baby were also able to integrate with all of their accounting and shipping needs, hassle-free.


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