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Absolute Antibody Case Study: Syncing Products via the WooCommerce API

September 13, 2018 - 11 Comments

Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog.

Over the last year, we at Electric Studio have partnered with Absolute Antibody to rework their website. The primary aims were to improve the customer experience and reduce the amount of repeated information on the site. This meant that we had to understand their product catalog, which without a related degree was no walk in the park! Each antibody product is based on a specific clone, and each is sold in a variety of sizes and conjugations with different price points.

The Absolute Antibody site features an extensive catalog of reagents for research and diagnostic use, including antibodies against viral antigens

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Why is My WooCommerce Site Slow? And How To Fix It

June 19, 2018 - 24 Comments

Is your WooCommerce site slow? It’s good that you’re looking into it. $1.6 billion is the amount Amazon.com would lose in sales every year if their page load slowed down by just one second.

Fast loading pages boost conversions and SEO, reduce cart abandonment, increase page views, and keep customers engaged.

Tip: Test your page load speed with a free online tool like Pingdom, GTMetrix, WebPageTest or Dareboost.

The good news is that, in most cases, you can fix a slow WooCommerce site by checking a few key things.

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Four Ways to Make Managing WooCommerce Updates Easier

May 18, 2017 - 6 Comments

Updating WooCommerce, its extensions, and WordPress itself needn’t be a nerve-wracking experience. If you prepare well and follow best practice, you can avoid all “my product pages look weird” and “this plugin isn’t working right” experiences.

Today we’re going to show you four ways to better manage updates to your WooCommerce store to save you time, keep your store running smoothly, and give you confidence for the next time you see the phrase “an update is available” in your WordPress dashboard.

Let’s get started.

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First things to consider with WooCommerce & speed

March 23, 2016 - 8 Comments

Humans want things to happen fast. We expect short waits in line, fast food, entertainment on demand — all in all, instant gratification.

It’s this mindset that leads us to anticipate websites that load and deliver content quickly. If we don’t get what we want, we can always go somewhere else and find the same thing.

This means that your WooCommerce-powered store has to be fast to gain as many paying customers as possible. If your site is sluggish or its pages take a long time to load, visitors will abandon it for your competitors, and you’ll miss out on countless sales.

To help you achieve the necessary goal of having the fastest, most efficient online store possible, we’ve compiled these first steps to speeding up WooCommerce. From image compression to up-to-date extensions, these are a few ways you can streamline your store for optimal performance.

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Redirects for eCommerce: when and how to use them

September 15, 2015 - 8 Comments

If you’ve moved in the past, you’re probably familiar with how your local post office handles your mail. You give them your new address, and they automatically forward all your letters, bills, and (ugh) junk mail to the new location.

When you want to move something in your online store, it doesn’t seem so simple. There’s no post office to notify, no sticker to put on your page that directs traffic to a new location. It’s much more complicated… right?

It is, in fact, very easy to move things around in your online store — if you know how. If you want to learn to redirect traffic from one page of your site to another, this post is for you. We’ll be discussing how to use URL redirects to shuffle traffic from one page to another. It takes just a little time and effort, and you won’t even have to call the post office.

Let’s explore how eCommerce redirects work, when you should use them, and how you can set them up on your site.

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How to evaluate a plugin for your WooCommerce store

August 21, 2015 - 7 Comments

Plugins are awesome — that’s a fact. They make incredible things possible with WordPress, and can take your website or WooCommerce-powered store to new heights.

But plugins can also be problematic. A rogue update, an untested bit of code, an incompatibility between two extensions… in the blink of an eye, you can go from fully functional to completely inoperable. And let’s not even talk about how easy it is to get caught up in the desire to install more plugins, which has its own drawbacks.

Before installing any plugin, you should evaluate it against a list of pre-established criteria. This evaluation doesn’t have to take long, and your can set your own criteria, because what matters to you might not be important to someone else. But doing a few minutes of due diligence could prevent hours of headaches, not to mention customer complaints and lost sales.

Today, we’re going to share a few of the things you should do when evaluating a WordPress plugin for possible use with your WooCommerce store. Keep reading to learn more about this process and the steps you should take.

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