Spring Collection 2017

Drive sales and put a spring in your store with these 12 powerful extensions.

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How Cured creates personal connections between customers and food

March 22, 2017 - 1 Comment

Venture to either end of Pearl Street in downtown Boulder, Colorado and you’ll find one half of the same treat: Cured, a shop that has set its focus on “preserving a personal connection to food” through the sale of fine meats, cheeses, wine, and other unique grocery items.

Opened in 2011 by Will and Coral Frischkorn, a former competitive cyclist and graphic designer respectively, Cured has grown from a single store to a multi-channel business. Their team of 24 now operates two physical locations, an online store, and even offers catering plus courier delivery to hungry locals looking for same-day snacks or party supplies.

Meet Will and Coral, the proud owners of Cured, who were kind enough to share their story with us.

We sat down for a chat with Will and Coral about how they’ve grown from a single store to a veritable meet-and-cheese empire, and their story is truly inspiring. Have a read to learn about how Cured began, how they successfully began selling online with WooCommerce and Square, and what it’s like to run a business as busy as theirs.

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Take a photo tour of Tokyo with this Bookings-powered site

December 10, 2015 - 14 Comments

Visiting Japan anytime soon? Have an interest in photography? Let EYExplore Tokyo be your guide to the wonders of Japan as seen from behind a camera lens. This provider of photo tours and workshops has been delighting tourists since 2014, and they’re doing it all with WooCommerce.

Explore Tokyo and take amazing photos with the help of this creative company.
Explore Tokyo and take amazing photos with the help of this creative company.

With the help of the WooCommerce Bookings extension, EYExplore Tokyo is able to book tours online from visitors who have an interest in photographing Japan’s unique and sometimes unusual scenery. These bookings are quick and easy for customers, not to mention the photographers who guide the tours.

We caught up with EYExplore Tokyo’s founder, Axel, to chat a bit about what has brought them success since they started last year. We also took a look at how they’re using WooCommerce Bookings, plus some other extensions, to offer a seamless experience for visitors booking a tour online.

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Customer Story: PagePink

April 30, 2015 - 5 Comments

PagePink is a beauty and wellness portal for women in Singapore. It offers local shoppers access to the top salons, spas, and wellness studios, and allows vouchers and appointments to be purchased online for future redemption.

The website lists beauty and wellness service providers in Singapore, and allows users to write reviews and provide useful information for others. Consumers can purchase beauty and wellness services online through a gift voucher, as well as book appointments. The website also provides editorial content related to beauty and wellness trends and tips.


PagePink was created when its two founders realized that there was a need for better information related to beauty and wellness service providers in Singapore. After all, no one wants a bad haircut or a massage that causes an allergic reaction! This is what led to the original website, which provided reviews and information on local salons and beauty services.

However, PagePink wanted to make it easier for consumers to discover, buy, and gift these pampering services. They wanted to do this through the use of convenient virtual vouchers or online bookings. This led to the discovery and implementation of WooCommerce on their site.

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Customer Story: Pro4mance

April 24, 2015 - 2 Comments

Pro4mance is an Australian sports nutrition company that specializes in manufacturing products specifically for athletic endurance. The company was founded to bring athletes research-backed, Australian-made products at the highest quality, and at competitive prices that could not be found in retail outlets.

The Pro4mance range of sports nutrition products includes several flavors and styles of powdered drinks and gels. The products are simple to use, and complement each other before, during, and after endurance sports.


According to CEO Andrew Jacobs, Pro4mance is about more than the products:

We aimed to change the endurance sports nutrition industry. We didn’t just want to make products and sell them — we wanted to build a community for athletes, who could interact and benefit from using a product range that was specifically developed for endurance sports.

The website was designed and built by the Australian agency Online Store Guys, who have become local experts in the utilization of WooCommerce. The site uses a highly customized design with our Storefront theme as its framework.

Read on to learn more about how Online Store Guys helped Pro4mance create a store suited to their specific needs.

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Customer Story: Selling Photoshop Actions For Creatives

March 5, 2015 - 2 Comments

One of the first hassles people associate with online stores is shipping and, while there are now ways to make it pain-free one surefire approach is to go with a digital product: no storage, no breakage and instantly shippable worldwide.

Mike Moloney lives in Boston, MA and started FilterGrade after having way too much fun editing photos. The idea? To sell ‘high quality Photoshop actions for creatives’ and a good (if abstract) idea it was. We hope you enjoy the story.

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Rotimatic Case Study: It’s about time robots helped us eat better!

December 9, 2014 - 3 Comments

Rotimatic is the world’s first fully automated robot roti-maker. While it looks like an oversized bread maker it’s actually a fascinating piece of engineering that combines motors, sensors and hundreds of parts to spit out baked rotis at a pace of about one per minute.

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Case Study: Trendy Resumes

December 5, 2014 - 2 Comments

Given the importance of the moment a prospective employer opens a job application and reviews a resume it’s mind-blowing how many are badly formatted, vanilla or stuck in the nineties.

Trendy Resumes are offering a solution in the form of a user-friendly, online platform powered by WooCommerce  and we chatted to Antonio Iacopino, Trendy Resumes CEO.

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Case Study: Dark Horse

December 1, 2014 - 2 Comments

WooThemes tend to have a soft spot for anything South African and Dark Horse is no exception. I met co-founder, Jarrad Nelson at The Old Biscuit Mill in Cape Town last year and heard a little of their story (whilst drooling over a very beautiful leather satchel). Dark Horse were early adopters of WooCommerce and our company journeys have tracked over the years. We caught up to hear about their recent site overhaul.

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WooCommerce shop up and running in less than 48 hours? Arthur did it.

November 14, 2014 - 6 Comments

Perhaps this sounds familiar:

You’ve always wanted to start your own business and finally have some time to make the dream a reality. A slick website to showcase and sell your products is the next step, but potentially costly, so you investigate setting it up yourself. With a little help from the internet you explore some CMS platforms – WordPress is mostly for blogging, right?


There are currently thousands of entrepreneurs, artists, teachers, large business, universities and more sorts worldwide relying on the power and flexibility of our free eCommerce plugin for WordPress, WooCommerce, on a daily basis. This month WooCommerce hit 5 million downloads and the futures looking bright.

We were delighted to hear from Arthur Lhermitte, a Parisian fashion designer who took the plunge to DIY his eCommerce and had Striiiipes.com up, running and shipping his products worldwide in under two days.


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Using WooCommerce Bookings to sell exclusive indoor golfing experiences

October 29, 2014 - 3 Comments

Golf is as old as the hills so it’s pretty neat when it takes a bold and modern swing with some excellent tech. EM Golf UK makes it easy for people to book exclusive indoor golfing experiences and lessons with golfing pro, Ed Morton.

The completed EM Golf UK website, lovely as can be.

We asked Reuben Mansell of One Hundred Web Design a couple of questions about his experience building the comprehensive booking system the EM Golf UK site required. Read on to learn how they used WooCommerce Bookings to find great success.

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Case Study: BrightWatches™

October 24, 2014 - 1 Comment

“Nothing valuable can be lost by taking time.” – Abraham Lincoln

We’re with Abe on this one, taking time to do things well and properly is a very good time and when it comes to building a website to showcase and sell your products? Even more so. We chatted to Michael Stoffer of BrightWatches™ about building the new home for their range of luxury watches.

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Case Study: Rift Labs Outsourcing fulfilment with WooCommerce + Shipwire

October 17, 2014 - 2 Comments

When you’ve successfully turned your frustration into a passion shared with others, how do you focus on what you’re good at while still giving your customers the fulfillment they expect? Today we take a look at the story of Rift Labs and the massive win of having excellent outsourced fulfilment.


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Case Study: Customized Snack Subscriptions For Athletes? Visit THEFEED.com

September 30, 2014 - 3 Comments

Everyone loves a story, everyone loves a snack. And today we bring you a tale of world class food for athletes, available online through WooCommerce Subscriptions on THEFEED.com, a beautiful, friendly and engaging ecommerce site. We chatted to Becca and Matt to find out about how they got from A to awesome.

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Case Study: Building Multiple Sites With Canvas

September 23, 2014 - Leave a comment

Canvas is our most downloaded theme and has been used for just about everything under the sun. Zain Joyce worked with it to build a family of thirteen sites for Oregon Trail Schools and his use case caught our eye. We hope you enjoy hearing a little more about Zain’s journey.


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Case Study: O V E R Clothing

August 28, 2014 - 4 Comments

With close to 2,000 entries in our Golden Ticket competition, it wasn’t easy picking a winner. So many of the sites we reviewed blew us away and we were left greatly impressed with our community and how they’re using WooCommerce. If Golden Tickets grew on trees, we’d be handing one to each of you!

We narrowed the pool of 1,965 entries down to a short list of thirty two, took a vote and agreed that Sinisa from O V E R Clothing deserved the mighty Golden Ticket. World, meet our winner.


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Sensei Case Study: Creating the AMK Pro Platform

July 29, 2014 - 9 Comments

franciscoI am Francisco Aguilera G., Creative Director of APK Estudio, a small Chilean web design studio, and blogger at FranciscoAMK.com. I have published online tutorials and courses for several years through my own blog, my company website and other platforms such as Udemy and Floqq.

At the beginning of 2014 I had three courses published independently on different platforms:

  • Diseño web con HTML y CSS desde cero (Web design with HTML and CSS from scratch) (Published at Udemy)
  • Dominando WordPress sin programación (Mastering WordPress without programming) (Published at Floqq, Udemy and a course website, using Campaign Monitor autoresponders to send a daily class to registered users)
  • Tu primera tienda online (Your first online store) (Published on its own website, also sending a daily class by email autoresponder)

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