Over 50% of all Google searches come from mobile devices, and Google has taken this into consideration — they’ve tried to improve the search environment for those browsing on tablets and smartphones.
In fact, Google’s Zineb Ait Bahajji announced that this mobile change on 21 April 2015 will exert a stronger effect on search engine results than the past Panda and Penguin updates did.
All this means that your eCommerce store needs change — immediate change. Why? If you can’t reach people through their mobile devices, you’re leaving out a huge portion of your customers and potentially losing them forever. Any online stores that don’t address the new mobile update will see its search engine rankings fall, with sales likely faltering as a result.
In this post, I’ll run through what you need to do to take advantage of the Google rankings boost for mobile e-commerce sites.