Towards the end of last year I happened upon a massive traffic jam caused by cab drivers who’d climbed out of their vehicles to gridlock central London protesting Uber. Similar protests took place in France and mostly recently in Indonesia. Why the fuss?
Disruption by the sharing economy.
You can rue the day someone bumps you out of the market with their great idea, but you can’t stop them by simply shaking a fist.
A shift in societal values and advances in technology birthed this new way of doing business, and it’s shaking up established practices. The teenage tech wizards with their laptops and bright ideas are coming, and no one can afford to sit back and smile derisively.
Interested in learning more about the shared economy and the implications for eCommerce?
The world has revealed its voracious appetite for the sharing-based economy, and here’s where this gets interesting for WooCommerce store owners: the means of despatch is most frequently eCommerce.
If you’ve got an online store, there is a way that the sharing economy will or could impact your business. Maybe you need to shape up so you don’t get disrupted, maybe there is a missed opportunity — either way, it’s worth your attention.
Read on as we take a deep dive into the evolution of the sharing economy with lessons from pioneers in the fashion industry, tips for capitalising on opportunity and mitigating risk for consumer goods, and how to apply these learnings to your own store.