Round 2: Update to WooCommerce 3.5.1+ before WordPress 5.0

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WooCommerce Design, Shipping, Payments, and Troubleshooting FAQs

February 2, 2018 - 6 Comments

Over in WooCommerce Customer Support, we get a pretty good overview of what people struggle with when getting started with WooCommerce based on recurring questions we receive.

We put our heads together and bundled these questions about WooCommerce into four topics: Design, shipping, payments, and troubleshooting.

Read on to fast-track your WooCommerce learning with our top 10 FAQs and their answers.

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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How to Price Your WooCommerce Projects

January 4, 2018 - 7 Comments

Everything starts with the story you’re telling.

One of the most overlooked aspects of pricing is the fact that it never happens in a vacuum. Pricing is always contextual. And to that end, the context for a WooCommerce project isn’t just the work that needs to be done. It’s about the customer, how they define success, the freelancer or agency doing the work, and their experience. Context drives the pricing discussion.

And context is driven by the story you’re telling.

Stories can take a lot of forms, but just imagine the following three opening lines:

  1. I’m so excited to finally work on an eCommerce project.
  2. If this project is anything like the last 40 I’ve worked on, we could be done in 8 weeks.
  3. We have a team of 30 people we bring onto every project. We’re excited to get started.

Each statement tells us something different. In one case, we’re aware that the person will be learning on the job. In another, we know about experience and even some sense of timeline (and maybe cost). And in the last statement we might feel extra confident or extra worried, depending on whether we think we need 30 people on the project – a small store might freak out, and an enterprise organization may feel thrilled.

Use the first meeting to anchor context

When we meet with a prospect, we get the chance to create a first impression or reinforce what they may have already heard about us. That first phone call or meeting allows us to make sure that we set the right context.

  • We can reinforce our experience by telling stories of past projects.
  • We can build trust by predicting common challenges and how we overcome them.
  • We can shape our conversation by hearing what they think are success criteria.

And when it comes to pricing, there’s one other thing we can do. We can create some price anchors by articulating various projects of different complexities (features, sizes, etc.) and the prices associated with each.

As we do that, we’re helping them get grounded in the context of what it might cost to work with us, and it helps set some of their expectations.

The bottom line is that the better you get at listening, the better you’ll get at knowing which stories to tell, which projects to highlight, which risks to articulate and mitigate, and which price points to anchor to.

This is what separates folks that are great at pricing discussions and those who are just getting started. Thankfully, it’s something that you can practice and get good at.

Below we’ll look at several factors that go into the pricing calculus and ways you can use this information to help you in initial and further pricing discussions.

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The Three-Headed WooCommerce Project: Your Agency, The Freelancer, and Your Client’s Developer

December 19, 2017 - Leave a comment

With predictions of online shopping phasing out retail outlets in the next decade, people are increasingly jumping on the online store’s bandwagon. Developing a WooCommerce project requires time and expertise that sometimes might not be available at your agency when you need it, forcing you to look for help elsewhere, like freelance developers.

If you have come to the stage where you need to call in a specialist, what are the things to consider? How do you make the new “additions” as smooth as possible? But also: what if your client has already some in-house developers available?

If things aren’t planned and executed very thoroughly, it could be a real mess with so many people involved.

Let’s dive into how you can manage such a tricky working scenario and turn it into your advantage!

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9 Things You Should Know In Advance To Estimate On A WooCommerce Project

December 12, 2017 - 10 Comments

It’s probably one of the most common questions you’ve been asked in your professional life: “How much would a new WooCommerce store cost us?”. Any of its variants count as well: “how much will you guys charge us to build that extension?”. If you’ve worked on a WooCommerce project, you get the gist.

9 Things You Should Know In Advance To Estimate On A WooCommerce Project
Credit: Sticker Mule

As someone who’s making a living delivering code, and web solutions, you’re often faced with clients who think that coming up with a price is the easiest thing for you to do. Many have product-oriented minds so that they fail to see what’s behind a price for a new WooCommerce store or anything that relates to code. Because of this, many clients reach out to WooCommerce specialists with loose project briefs, or just without having put some additional thoughts into why they’re even embarking in that new project.

That’s why I sat down and dug deep into this key topic with WooExpert and Codeable expert Mitchell Callahan of SAU/CAL who walks us through nine key elements to both gather insights from the client’s mindset and allow the hired developers to chalk out a correct estimate of a project with not fully specified requirements.

Ready to know them? Let’s dive in!

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