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Sitemaps for eCommerce explained

January 20, 2016 - 5 Comments

An eCommerce website is made up of many moving parts: the shopping cart, the order confirmation page, and so on. You might think that every one of these pieces and pages exists to serve your customers in some way, but some of them exist almost solely to serve search engines.

A sitemap is one such page. Your customers will probably never find your sitemap useful, but to search engines, it’s one of the most useful components in existence. Having one can improve how well your store is reviewed by search engines, and how visible each of its pages might be in searches for related keywords or phrases.

If you’re curious about the necessity of sitemaps for eCommerce, how having one can improve your store, and how you might even be able to take your existing sitemap to the next level, we’ve got you covered. Pack your bags and come along with us on a journey into the world of sitemaps.

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The store owner’s practical guide to being search engine friendly

May 29, 2015 - 4 Comments

There are hundreds of guides out there on the topic of search engine optimization. And they all promise one thing: with their help, you’ll rank better and sell more.

The problem is, as a store owner, you only have so many hours in your day. You’ve got enough to worry about without throwing SEO into the mix. Guides that recommend investing your valuable time into copywriting, on-page optimization, link building, or content creation seem practical enough… but only if you can grow an extra set of arms.

Rather than invest all your time and effort into additional forms of optimization — some of which may not even be practical for your niche or current growth stage — it’s best to shift your mindset to simply being search engine friendly at all times. By establishing basic SEO groundwork up front you can drastically cut down on the amount of time you need to spend on future optimization.

By following this guide, you can be confident that your store is always optimized for search because it meets Google’s basic best practices. Let’s take a look at how you can get started with practical SEO.

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Responding To #Mobilegeddon: Google Rankings Boost for Mobile eCommerce Sites

March 30, 2015 - 5 Comments

Over 50% of all Google searches come from mobile devices, and Google has taken this into consideration — they’ve tried to improve the search environment for those browsing on tablets and smartphones.

In fact, Google’s Zineb Ait Bahajji announced that this mobile change on 21 April 2015 will exert a stronger effect on search engine results than the past Panda and Penguin updates did.

All this means that your eCommerce store needs change — immediate change. Why? If you can’t reach people through their mobile devices, you’re leaving out a huge portion of your customers and potentially losing them forever. Any online stores that don’t address the new mobile update will see its search engine rankings fall, with sales likely faltering as a result.

In this post, I’ll run through what you need to do to take advantage of the Google rankings boost for mobile e-commerce sites.

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