Round 2: Update to WooCommerce 3.5.1+ before WordPress 5.0

The WooCommerce Blog

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How to best suggest additional products to your shoppers

November 23, 2016 - 20 Comments

Once a shopper has decided on a product and added it to their cart, their first thought is going to be “great, now I’m ready to check out!”

At this same stage, your first thought might be “wait, don’t go yet! You haven’t even seen all my stuff yet!”

Motivating customers to purchase additional products is a challenge, but it doesn’t have to be. WooCommerce’s many solutions for suggesting, upselling, and bundling products together make it easy to show shoppers what else they should consider — and help you make more from every sale.

Let’s explore three of the best ways that you can add on to your customers’ purchases, from cross-sells to groups to bundles.

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How to package your products online

June 10, 2016 - 4 Comments

When we talk about “packaging a product,” your mind likely drifts to thoughts of corrugated cardboard boxes, bubble wrap, and tape — that is, physical packaging. But have you given any thought to how you package your products online?

For some store owners, they display and sell their products simply. Their goods are sold independently of one another, and it’s up to the shopper to pick out the pieces they want to coordinate with, or even the parts that might be needed to make that core item work.

But this can create some problems. What if a shopper forgets the brackets they need to hang a shelf? Additionally, this simple setup doesn’t leave any room for marketing — say, suggesting like items that should be sold together, or even creating goodwill by throwing in freebies or gifts.

It’s worth giving some thought to this topic — whether you should only offer independently sold single goods, or items that are offered as part of a bundle, chain, or other package. Proper packaging, as you’ll learn, can not only increase your sales, but also decrease customer frustration and make your store easier to use.

Let’s have a look at five ways you can package your products online and take your pages from simple to systematic.

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