After the holidays end, your top priority needs to be satisfying the customers who have ill-fitting, unsuitable, or defective merchandise that they’d like to send back to you. An estimated 25 to 30 percent of online purchases are sent back! This means you have to have a plan to handle post-holiday returns — and handle them so well that these gift recipients turn into bonafide customers.
Let’s take a look at how you can handle these returns and exchanges smoothly. We’ll start with what you can do now, before the season starts, to get your website ready. Then we’ll look at how to properly handle returns and unhappy giftees.
Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!)
The sound that notifies that a customer has placed an order at your online store, is the sound that every store owner wishes to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce.
Be it the store owners or marketers dabbling in eCommerce, the preparations for holiday season begins early. Right from stocking the inventory to updating the products in store to setting lucrative offers to lure newcomers; and appreciating existing customers to making sure they are reaching out to the correct audience. This is done almost a month early to accommodate the huge inflow of visitors and shoppers.
With email marketing boasting of 81% customer acquisition capability compared to other marketing channels, it is undeniably the best way to harness this holiday season – to reach your audience while taking care to boost your overall ROI. Yet holiday email marketing is altogether a different ball game compared to email marketing rest of the year.
There are plenty of things you can do to bump up your earning potential, but quite a few of them involve adding new products or bringing in more inventory. What we’re going to look at today will allow you to earn more with simple “packaging” changes to the products you already have.
Let’s dive into how you can set up and promote product bundles this holiday season, and a few ways that you can ensure they help you make more money.
If you have an online shop, it’s time to start thinking about the holiday season. It’s never early enough to start planning for the most wonderful time of the year, right?
Black Friday and Cyber Monday are coming up soon. While ranking in Google isn’t something you can do overnight, with a few weeks still to go there is time enough to make some search engine optimization (SEO) related improvements and strategic changes.
Let’s explore what you can do right now when it comes to SEO tips for the holidays, namely: setting up new pages and renewing old ones.
As you head into the holiday season, it’s common to think big picture – as in the big things you’re going to do to drive traffic, increase sales, and keep your customers happy – but it’s also critical to think about some little things that might make a big difference.
As the holiday season approaches, how are you ensuring your checkout process is optimized so you’re bringing in the most sales? After all, you can easily lose customers at multiple points even when they’ve added an item to their shopping cart. To best appreciate this, let’s take a look at the stages of a checkout process and where you can lose customers.
You could be losing almost half of your customers either due to a confusing checkout experience, a lengthy checkout, or payment security concerns! Imagine how your sales can improve simply by fixing those three checkout pain points. In this post, we’ll uncover the 5 key ways you can help boost holiday sales by improving your checkout process:
Building trust in your online business.
Removing checkout obstacles to streamline checkout.
Do you ever watch old Charlie Chaplin movies? Every time things are going great, the poor guy gets knocked down. (Often literally.)
Watching those movies reminds me of the January sales tax “perfect storm.” In Q4 everything is gravy – you’re making sales, gaining new loyal customers, and watching the dollar bills pile up. Then January rolls around and you have a sales tax filing due. Suddenly all those sales translate into exponentially more work as you attempt to fill in your tax forms.
If you’ve never filed a sale tax return before, here’s a sneak peek of what you might find:
If you’re completing this form, you’re required to figure out where each of your sales was made and how much sales tax you collected from your customers. It can be a long, intimidating process — and pretty annoying if you’re riding high from collecting those Q4 profits.
Here’s how you can prepare now so the post-holiday sales tax perfect storm doesn’t catch you unaware.