There are hundreds of guides out there on the topic of search engine optimization. And they all promise one thing: with their help, you’ll rank better and sell more.
The problem is, as a store owner, you only have so many hours in your day. You’ve got enough to worry about without throwing SEO into the mix. Guides that recommend investing your valuable time into copywriting, on-page optimization, link building, or content creation seem practical enough… but only if you can grow an extra set of arms.
Rather than invest all your time and effort into additional forms of optimization — some of which may not even be practical for your niche or current growth stage — it’s best to shift your mindset to simply being search engine friendly at all times. By establishing basic SEO groundwork up front you can drastically cut down on the amount of time you need to spend on future optimization.
By following this guide, you can be confident that your store is always optimized for search because it meets Google’s basic best practices. Let’s take a look at how you can get started with practical SEO.