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Six MailChimp Tools to Build Your Brand and Sell More Stuff

April 12, 2018 - 10 Comments

At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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WooCommerce extensions to try for holiday sales

October 12, 2016 - 7 Comments

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Your customers expect a lot of things during the holiday season — giftable goods, fast shipping, maybe even the option to gift wrap their presents — but above all else, the one thing they’re going to be looking for are those sweet, sweet deals.

Bringing shoppers to your store isn’t as simple as making a coupon or slashing a price. It takes smart marketing to get the word out about what you’re offering, first of all. And in many cases, you might find that creating attractive deals for your specific audience takes a little more than “here’s a code for $5 off.”

To help you prepare your store for bonafide holiday success, we’ve compiled a selection of six WooCommerce extensions that will help you create, distribute, and promote successful holiday offers.

From multi-purpose coupon extensions to add-ons that turn your store into a marketing machine, these solutions will give you everything you need. Read on to find out what they are and how you can use them.

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How to make the most of email marketing during the holidays

October 7, 2016 - Leave a comment

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Today’s guest post comes to us from Brandon at MailChimp. With MailChimp’s integration for WooCommerce, you can connect your store and create targeted email campaigns, send follow-up emails, and recommend products that your shoppers will love. Take it away, Brandon!

The holiday season is just around the corner, and if you sell stuff online, you’re probably already thinking about things like product inventory, special promotions, and shipping deadlines. But, no matter what services you offer, email is a valuable — and powerful — tool for promoting your business, communicating with your customers, and driving sales.

Today, we’ll share a few tips that’ll help you make the most of your email marketing this holiday season. Read on to find out what they are!

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How to get started with post-purchase email automation

April 6, 2016 - 8 Comments

Getting started with email marketing can be challenging, but experienced store owners agree: email is one of the best opportunities you have for connecting with your customers long-term.

To avoid spending too much time on email right out of the gate, it’s wise to look into automation. Post-purchase email automation allows you to write, schedule, and automatically send relevant messages to your customers. Write your emails once, and they’ll do the work for you forever.

Let’s explore how you can get started with automated post-purchase emails that will turn your first-time customers into devoted superfans. Ready to learn? Read on for all the details.

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The first 5 email strategies to start with

March 28, 2016 - 6 Comments

Email marketing is a tactic that’s recommended for stores of all ages and sizes. The reason for this is clear: it’s typically rated by businesses themselves as the strategy with the best ROI, and the cost of creating and sending to a list is relatively low.

The advantages of email are clear: it’s inexpensive, it’s effective, and it opens a direct line of communication with your customers. However, what’s not always clear is how to get started with this tactic so you can reap its many benefits.

Instead of diving in and creating dozens of campaigns right away, your first foray into email marketing should consist of a few select strategies that have proven benefits for your store. This approach will keep you focused, lower your costs, and make things easier overall.

Let’s take a look at the first five email strategies you should try for your online store, from basic recurring “what’s new” messages to targeted requests sent to specific customers.

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10 ways to save time with WooCommerce automation

February 1, 2016 - 2 Comments

As an eCommerce store owner, you’re busy. And not “I have a lot on my plate” busy, it’s usually more like “my day is stuffed to the brim and if I get one more task I’m pretty sure I’m going to scream” busy.

So anything that promises to save you time is a lifesaver for you. Name it and you’ll try it at least once. But some of these promised timesavers just end up adding more time, since there’s a learning curve, so you might be a tad skeptical.

Well, you’re in luck. Automation is a way that you can save time while improving the flow of data to and from your store, and it has a minimal learning curve. With automation, you can do everything from export data to email lists to notify customers in specific situations… and you’ll only ever have to set the processes up once.

Sound interesting? Want to know more? Read on to get the details on ten automations that are worth a shot for your WooCommerce-powered store.

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