The holiday season can have a profound impact on the behavior of your customers. Shoppers that might usually wait patiently for deliveries become annoyed with delays, and the stress over picking the perfect gift can cause otherwise polite people to send rude emails or cancel orders on a whim.
This change in behavior can also lead to a change in the way that customers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers may be more likely to use your menus, widgets, footer, and other navigational options to browse what’s available and learn more about your business.
If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.
Let’s take a look at a few things you can do to prepare your store for the upcoming holiday season, and how you can get navigational options that are better suited for these busy shoppers.