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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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Four Clever Ways to Personalize Your Products

January 14, 2018 - 5 Comments

Attracting new visitors to your store is a tough task. Motivating those visitors to buy — even tougher.

Store owners who feel as if they’ve tried every method under the sun to bring in new customers and increase purchases might wonder “what else can I do?” For you we have a new, clever suggestion: personalized products.

Shoppers who have the ability to personalize their products tend to be more engaged, purchase more often, and spend more per visit than those who can’t customize their goods in any way. If you feel stuck in a rut, personalization might be the perfect way to get your shop moving again.

Curious about personalization? Let’s cover some of the benefits in more detail, then look at four clever ways you can offer customized goods in your own store.

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3 WooCommerce stores with awesome product customizations

November 11, 2016 - 12 Comments

You want, we’re sure, every customer who purchases a product from your store to have an enjoyable shopping experience. You want to avoid broken links, slow pages, and abandoned carts.

The stakes get even higher for the shoppers who aren’t just browsing, but are creating the products they plan to purchase. Custom-created or personalized products can increase sales dramatically, but with their presence comes a need for product pages that go above and beyond the standard image gallery and add to cart button.

Whether you’re already selling products with optional personalization or are considering adding some custom creations for your store, we thought a little inspiration might prove useful. And, thanks to the WooCommerce Showcase, inspiration is never hard to find.

Here’s a look at three stores with some amazing customization options on their product pages, plus tips and extensions that will help you pull this off on your own store.

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How to personalize your site’s content for members

June 24, 2015 - 5 Comments

If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up.

The thing is, creating delight doesn’t always have to come in the form of a 15% off coupon code. In fact, it’s much easier (and perhaps more cost-effective) to accomplish this for your members. How? Through personalization.

Personalizing your content for members can lead to increased conversions, feelings of happiness and goodwill, and the reassurance that those who have signed up are exactly where they need to be. Personalized content can also help you keep your members subscribing continuously, and motivate non-members to opt in to get the highly specialized perks offered to each membership tier.

Curious about personalization? Great! We’ve got some ideas for you, so read on to learn a bit more about why personal content is so important, and to discover a few ways you can implement it for yourself.

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