A little bit of press coverage can boost your sales within a few hours, but keep in mind that you can’t build a business based on press coverage alone. If you ever watch Shark Tank, you’ll sometimes see how Mark Cuban tears apart entrepreneurs who spend thousands of dollars on publicity and press coverage.
Why is this the case? It’s because a business that plans on striking it rich with press coverage is one that doesn’t have a clear plan on how to gain customers. Or perhaps the product isn’t that scalable. The list of potential problems continues.
Regardless, press coverage is still a nice thing for a business, but you can’t focus your entire marketing strategy around it. That’s why finding free, or low-priced, press coverage is the ideal route.
With that said, let’s have a look at how you can find free press coverage for your online store.