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The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

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3 WooCommerce stores with awesome product customizations

November 11, 2016 - 11 Comments

You want, we’re sure, every customer who purchases a product from your store to have an enjoyable shopping experience. You want to avoid broken links, slow pages, and abandoned carts.

The stakes get even higher for the shoppers who aren’t just browsing, but are creating the products they plan to purchase. Custom-created or personalized products can increase sales dramatically, but with their presence comes a need for product pages that go above and beyond the standard image gallery and add to cart button.

Whether you’re already selling products with optional personalization or are considering adding some custom creations for your store, we thought a little inspiration might prove useful. And, thanks to the WooCommerce Showcase, inspiration is never hard to find.

Here’s a look at three stores with some amazing customization options on their product pages, plus tips and extensions that will help you pull this off on your own store.

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Helpful tips for holiday landing pages

October 27, 2016 - 1 Comment


When a new visitor comes to your store, you have just a few seconds to convince them to buy. This goes double for holiday shoppers, who are likely stressed, pressed for time, and seeking out that perfect gift.

Over this busy season when attention spans are limited and competition is rife, smart optimization of your store’s landing pages could give your store an edge. If a shopper has two seconds to choose between a store with a busy homepage and another with a targeted page that speaks exactly to their needs, well, that single page might make all the difference.

In this post, we’ll take a look at what landing pages are, how to optimize them for holiday shoppers, and explore a few new pages you might need to convert more of those clicks into solid sales. Let’s dive in.

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How to optimize all your eCommerce landing pages

August 3, 2016 - 13 Comments

When you hear the phrase “landing page,” you probably think of a dedicated page on a website. Or you might even think of your store’s homepage.

Most marketing blogs suggest that you use dedicated landing pages to show new visitors marketing messages, or offer a specific audience a deal or pitch crafted just for them. And sure, for some sites, this is an effective strategy — but it’s different in the world of eCommerce.

When you run an online store, landing pages aren’t limited to just a few select spots. The reality is that almost every page on your store can be a landing page, under the right circumstances.

With this in mind, your goal shouldn’t be to set up special pitches or deals limited to certain visitors. You should optimize all of your pages in the same way so that no matter where a shopper arrives, they’ll get the right message.

Let’s take a look at what your landing pages actually are, and how you can make them work harder for you.

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Best practices for displaying your product variations

May 27, 2016 - Leave a comment

Some stores sell products that are straightforward — a shopper views it, likes it, and adds it to their cart. But for many of you WooCommerce store owners, your customers will be asked to make choices before that “add to cart” button can be clicked.

Whether these choices are simple color selections or multiple options for size and shape depends on what you sell. The one thing that won’t change is your use of product variations to make viewing and selecting the right options an simple task.

Setting up your variations is the easy part. Making those variations easy to view, browse, and buy — that’s where you might need a helping hand.

Let’s take a look at some of the best practices out there for displaying variable products on your online store, all of which will ultimately help you meet your #1 goal of selling more products.

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10 product page features & the extensions to make them happen

April 27, 2016 - 13 Comments

Each component of your store’s website does its part in convincing potential customers to make a purchase. From the content on your homepage to the design of your checkout process, each individual element has a purpose… and can be improved.

Among these components, perhaps none are more important than your product pages. On these pages, shoppers find photos, specifications, and other details that give them a compelling reason to make a purchase.

But sometimes photos and copy alone can’t make the sale. For many stores, product pages need additional features to convince potential customers to take action. For some stores there’s a need to add downloadable guides, while for other stores it’s a matter of offering customization.

Can your potential customers learn enough about your products to confidently make a purchase? If not, we have some ideas for you.
Can your potential customers learn enough about your products to confidently make a purchase? If not, we have some ideas for you.

Today, we’re going to explore ten features that your product pages might need to boost sales — and the corresponding WooCommerce extensions that make them possible.

Ready to make some improvements? Read on.

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How to create helpful resources for your product pages

February 18, 2016 - Leave a comment

Quite a few factors go into a shopper’s decision to buy one of your products. They’ll want to know if it meets their needs, they’ll check to see if it’s reasonably priced, they’ll take a look at reviews… you get the idea.

For some products, potential customers consider much more than needs, price, and social proof. They also look for things like ease of assembly, long-term usability, and creative potential.

How can you convey these factors to shoppers? Sure, you could add more details to your copywriting or bullet points. But sometimes the best way to show what your products are capable of is by adding helpful, explanatory resources that can be viewed or downloaded.

Today, we’re going to show you how to create product resources that will make your visitors more motivated to buy from you. Interested? Let’s get started.

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The features every great product page should have

January 21, 2016 - 6 Comments

Whether or not an online store is successful depends on dozens, if not hundreds of individual factors. Success requires that magic mixture of quality products, smart timing, effective calls to action, prominence in search engines, and so on and so forth.

One of the many factors — or, more accurately, one spot that collects many of these factors — is the product page. These pages can literally make or break an online store. If they’re great, they can boost your sales; if they’re subpar, well… you can guess the rest.

Detailed, convincing, and entertaining product pages are necessary if you want your online store to thrive. But making these pages requires much more than a few photos and a line or two of text.

Today, we’ll explain what all these necessary factors are, with some choice examples from WooCommerce shops. We’ll also offer you a checklist to help you get them all in place on your own site, time and time again.

Ready to learn? Let’s jump right in.

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