Using item numbers or stock keeping units — better known as SKUs — might seem unnecessary for your store. Stop us if any of this sounds familiar:
“My store’s really small, so I don’t need SKUs — I know everything by sight.”
“I don’t sell to anyone other than my customers, so why would I need item numbers?”
“My products don’t have any variations, so SKUs aren’t required.”
These are valid objections… sort of. But they’re also excuses that could hinder your relationship with partners, cause logistical issues for for your store, or — worst of all — keep you from reaching your full sales potential.
No matter the size of your store, what you sell, or who it is you sell it to, you should absolutely be using SKUs. After all, WooCommerce makes it so quick to add them that you don’t really have an excuse… but we understand that you might need a little more convincing. 😉
Here are five reasons why SKUs are useful for eCommerce.