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The WooCommerce Blog

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Best practices for reviews with WooCommerce

April 13, 2017 - 6 Comments

Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.

According to a customer service survey sponsored by Zendesk, 88% of shoppers in the United States make their purchasing decision based, in part, on reviews:

Both positive and negative reviews have a big impact on whether or not shoppers make a purchase. (Image source: Zendesk)

Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).

What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.

Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.

Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.

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The importance of product reviews and how to get them

February 29, 2016 - 6 Comments

Amazon, Wal-mart, and Target aren’t just popular retailers — their websites also serve as resources. Thousands of people flock to these sites daily to research products by way of customer reviews. Many big stores like these are used as search sources when others don’t include enough information for shoppers to make an educated decision.

Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.

Today we’re going to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read on to get started.

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How to tap into your store’s hidden social proof

February 17, 2016 - 4 Comments

Social proof is an undeniably powerful thing. Tell a customer your product is great and they might shrug their shoulders. But show them feedback from fifty existing customers who say it’s great in their own words and, well, you’re golden.

Yet for many stores, the well of proof runs dry after just a few short dips of the proverbial bucket. What can you tap into if you only have a few reviews or testimonials? What if you don’t have a social media following to fall back on?

Here’s a little secret we’ll share with you: social proof is everywhere on your store, and in more places than you might think. It’s easy to go beyond the basics of reviews and Facebook likes to prove that your store is well worth a new shopper’s time… if you just know where to look.

Today, we’ll show you how to tap into some hidden social proof to convince more potential customers to buy your products. But first, let’s review why this is all worth doing in the first place.

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How to properly showcase user generated content

May 27, 2015 - 7 Comments

Your customers are creating content about you every day. It may be as simple as a photo on Instagram or a review on your website. Or it may be as complex as a blog post detailing how to accomplish a task with your products. These customer creations are called user generated content (or UGC), and they are highly valuable for brands.

You probably know much of this content exists, but what you don’t know is how — or why — to use it. The last thing you should do is ignore it. UGC is one intensely powerful form of social proof, and it can make your brand look trustworthy, popular, and much more interesting than companies that don’t highlight any user or customer content at all.

Today, we’ll be showing you several ways that you can properly identify and showcase your user generated content. Whether you’ve got a small startup or a booming eCommerce business, these methods will help you engage with your fans and attract new ones, all while boosting confidence in your brand.

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How to Get More Reviews for Your Online Business – The Legit Way

August 27, 2014 - 3 Comments

Nine out of ten buying decisions are influenced by online reviews.

That alone should convince you they’re important. But, if you need another statistic, half of your customers trust reviews more than the opinions of their own friends and family  especially when it comes to major purchases like cars, computers and travel accommodations.

Reviews are also crucial for local SEO, making up a tenth of your ranking factors. When people Google your company, many of the first-page results will be from review sites. So it’s crucial that there’s something on them.

However, as we’ve mentioned in a previous article, trying to buy them will almost always work against you. Various sites have started to come down on people who’ve been caught messing with their reviews, and you definitely don’t want to end up wasting your money on something that’ll just get you banned. Most fake reviewers are pretty inept at hiding it, anyway. We wish we had a dime for every Amazon review that sounds like it was written by a grinning telemarketer.

So, how do you get genuine reviews? Well, if you have a customer base established, you can…

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