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Start your new store quickly with PayPal Business in a Box

May 1, 2017 - 9 Comments

It’s National Small Business Week here in the United States, a seven day period where we celebrate small businesses and all they do. Over half of Americans own or work for a small business, and about two thirds of the country’s new jobs come from them every year.

This week is a reminder for us that there’s more work to be done to support small businesses. Having a free, open-source platform and hundreds of extensions and integrations is definitely a step in the right direction. But we’re always looking for ways to do more for you and your business.

With that in goal mind, today we’re happy to announce PayPal Business in a Box, a brand new program from PayPal that’s designed to help small business owners quickly start or grow an online store.

Read on to learn what Business in a Box is, what’s included in the “box,” and how it can help you get your own small business up and running.

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Why finding a niche is the key to small business success

May 5, 2016 - 7 Comments

More than half of Americans either own or work for a small business, and every year since 1963 the United States has celebrated National Small Business Week to recognize their critical contribution to the economy. This week we’re celebrating small businesses by offering some advice to help them succeed.

There are quite a few common mistakes that new small businesses make; the tips offered by the businesses earlier this week covered much of them (for example, don’t think small, don’t waste time on things you’re not great at, make your store fast and beautiful). But there was one tip we felt was missing.

Many small businesses start out trying to be the best at everything — that is, be the best clothing store online, or the world’s greatest home decor shop. And the truth is that it’s almost impossible to do this. Not that we’re trying to dash your hopes, only being realistic.

The key to small business success is finding and choosing a niche. By doing that, you can avoid one of the most common mistakes business owners make: of going too broad with their store’s products and market appeal.

Let’s dive a little deeper into this subject and talk about why you should have a niche, how it can help you succeed, and how to pick one (if you haven’t already).

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Practical tips from small business owners using WooCommerce

May 3, 2016 - 10 Comments

More than half of Americans either own or work for a small business, and every year since 1963 the United States has celebrated National Small Business Week to recognize their critical contribution to the economy.

This week we’re celebrating some of the small businesses that include WooCommerce as part of their toolkit.

Something else making a significant contribution to the economy: eCommerce. On Cyber Monday alone in 2015, the world spent over $3 billion online! Digging out a piece of that pie isn’t always a sure thing though, especially with all the competition.

We asked the WooCommerce community to share their top eCommerce small business tips and they delivered. Read on for our favorites and some learnings you can borrow.

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