Facebook for WooCommerce

NEW: get Facebook for WooCommerce for two powerful ways to help grow your business!

The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

How to tap into your store’s hidden social proof

February 17, 2016 - 4 Comments

Social proof is an undeniably powerful thing. Tell a customer your product is great and they might shrug their shoulders. But show them feedback from fifty existing customers who say it’s great in their own words and, well, you’re golden.

Yet for many stores, the well of proof runs dry after just a few short dips of the proverbial bucket. What can you tap into if you only have a few reviews or testimonials? What if you don’t have a social media following to fall back on?

Here’s a little secret we’ll share with you: social proof is everywhere on your store, and in more places than you might think. It’s easy to go beyond the basics of reviews and Facebook likes to prove that your store is well worth a new shopper’s time… if you just know where to look.

Today, we’ll show you how to tap into some hidden social proof to convince more potential customers to buy your products. But first, let’s review why this is all worth doing in the first place.

Continue Reading

How to Successfully Sell with Social Proof

April 14, 2015 - 1 Comment

Social proof means that potential readers, customers, or followers will make a decision based on a larger group’s previous decisionsFast Company states that you can narrow down the topic to five different types of social proof:

  1. Wisdom from your friends
  2. Wisdom from large crowds
  3. User social proof
  4. Social proof from famous people
  5. Social proof from a credible expert

Through the careful use of these different types of social proof, you can reach more potential customers, sell more products online and improve your retention rates.

Let’s take a look at some ways you can use social proof to sell more, along with a few tips for finding the right type of social proof to use for your company.

Continue Reading

WooCommerce - the most customizable eCommerce platform for building your online business.