Social proof is an undeniably powerful thing. Tell a customer your product is great and they might shrug their shoulders. But show them feedback from fifty existing customers who say it’s great in their own words and, well, you’re golden.
Yet for many stores, the well of proof runs dry after just a few short dips of the proverbial bucket. What can you tap into if you only have a few reviews or testimonials? What if you don’t have a social media following to fall back on?
Here’s a little secret we’ll share with you: social proof is everywhere on your store, and in more places than you might think. It’s easy to go beyond the basics of reviews and Facebook likes to prove that your store is well worth a new shopper’s time… if you just know where to look.
Today, we’ll show you how to tap into some hidden social proof to convince more potential customers to buy your products. But first, let’s review why this is all worth doing in the first place.