What does your store’s homepage say about you?
From the very first moment a visitor sets eyes on that page, they’re developing an impression of you, your products, and your company. They’re deciding, often in just a few seconds, if you can meet their needs… or if they would be better off spending their time looking elsewhere.
There’s no perfect way for a store’s homepage to say “we have what you are looking for.” Rather, stores should aim to customize their experience based on what works for the customers shopping in their industry. This can lead to a much better experience for everyone — shoppers and store owner alike.
Let’s explore why it’s worth taking your industry into consideration when you’re adding or customizing elements on your store’s homepage, and look at a few popular types of stores to see what they’ve done to speak specifically to their customers.