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The Most Important Features of an eCommerce Site’s Design

January 18, 2018 - 12 Comments

You have a plan to sell online. You’ve decided what you’re going to sell, you’ve decided to use WooCommerce, and now you need to design your store.

This stage can be difficult. Finding that perfect theme, or even selecting a designer who understands your goals, can eat up time you don’t have. And if you’ve never sold online before, you might feel as if you’re searching for something that just “looks nice,” without having a solid grasp on what’s really important.

To help you understand what’s crucial and what’s not, you should know what the most important features of a store’s design actually are. This will help you separate the designs that “look nice” from those that perform well.

Let’s take a look at the most important features of your WooCommerce store’s design so you can get started on that next crucial stage.

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The building block philosophy of Storefront

September 6, 2016 - 5 Comments

Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

Powerpack in action. Edit any element in Storefront and see the results instantly.
Powerpack in action. Edit any element in Storefront and see the results in a flash.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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Welcome Storefront 2.0: mobile design updates, typography refresh & more

May 9, 2016 - 31 Comments

TL;DR: Storefront version 2.0 has arrived – upgrade via your WordPress dashboard or try it for the first time by downloading a copy here. Enjoy!

If you’re using our Storefront theme for WooCommerce, you’ll be excited to learn that version 2.0 has just become available for download. If you’re not using Storefront already, now would be a great time to take a look at our flagship WooCommerce theme!

Storefront 2.0 is a major release and brings various new features including a greatly improved handheld experience, a refreshed design, a new product section on the homepage, full compatibility with the upcoming WooCommerce 2.6 and more!

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Here’s a closer look at what we’ve added to this update.

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Storefront turns one: how far it’s come, and where it’s going next

November 19, 2015 - 2 Comments

Since we launched Storefront one year ago, our flagship WooCommerce theme has come a long way. It’s seen hundreds of thousands of downloads, plenty of extensions, and even some new clothes in the form of child themes.

Today happens to Storefront’s first birthday. As we like to say, mighty oaks from little acorns grow, and we’ve seen this theme grow from an unassuming — yet sturdy — little nut into a mighty fine oak with plenty of strong branches, leaves, and strong roots in the WordPress community.

Here’s to you, Storefront! Blow out that candle and make a wish.

Storefront’s come a long way in its first year.

Let’s take a deeper dive in and explore Storefront’s impressive growth just a bit more. We’ll also have a closer look at its child themes and extensions (including the newly released Mega Menus!), just in case you missed anything, plus a selection of some amazing shops using Storefront in their own unique ways.

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Storefront 1.5 arrives, brings Right-to-Left support

August 19, 2015 - 15 Comments

TL;DR: Storefront version 1.5 has arrived – upgrade via your WordPress dashboard or try it for the first time by downloading a copy here. Enjoy!

The last major release of Storefront saw us add many accessibility improvements and achieve the “accessibility ready” tag on wordpress.org.

That release went a long way towards making Storefront a more rounded solution for store owners looking to make their online shops accessible to the widest audience possible. Storefront 1.5 carries on that theme of enabling, and achieves another coveted tag on wordpress.org.

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Introducing Storefront 1.5

Here’s a look at some of the biggest chances in Storefront 1.5.

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Storefront 1.4 – now more accessible!

March 31, 2015 - 5 Comments

The ‘accessibility-ready‘ tag on the theme directory at wordpress.org is still quite young, but it’s still a shame to see that in a catalog of thousands of themes, only a handful are considered accessibility ready.

It’s probably not the first feature developers consider adding to their theme – we’re guilty of it ourselves. But when you think about it, it’s probably one of the most important features of all. Consider the purpose of your web site. If your design doesn’t meet certain accessibility standards then it’s never going to fulfil it’s purpose at maximum efficiency. Perhaps worst of all, if your web site is your business (IE an online shop), then you’re potentially losing business. Nobody wants to lose business, right?

Enter Storefront 1.4

We’re proud to announce that Storefront 1.4 meets the criteria required to be assigned the accessibility-ready tag on wordpress.org. If you’re using Storefront, hit that update button (remember to test first) then pat yourself on the back, you just made your site that bit more accessible.

So what did we actually do? Truth be told, Storefront itself was already doing a good job on the accessibility front, there are several significant improvements though.

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