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The importance of accessibility for your online store

November 15, 2016 - 33 Comments

Everyone who shops online does so a little differently. We make decisions at our own pace, use different devices, and interact with stores in ways that feel most comfortable to us.

For some shoppers, the process of viewing or buying a product is vastly different than you might expect. Their internet connection may be slow due to living in a developing country, they may rely on a screen reader due to visual impairment, or they may navigate with a keyboard due to the inability to reliably use a mouse.

These differences create the need to design and maintain a store that is accessible for everyone. That’s the goal of accessibility for eCommerce: creating an online store that everyone can use, no matter their age, skill level, location, or presence of a disability.

Today we’re going to take a look why you should make your WooCommerce store more accessible, and some resources you can use to improve its design and functionality for all your shoppers.

Ready to learn? Let’s start with a closer look at what we mean when we talk about accessibility.

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How to improve your store with clear taxonomy

June 15, 2016 - 4 Comments

If you look online for advice on improving your store or increasing sales, what you read is likely to range from design tips to general marketing ideas and strategies.

But rarely is the answer to the question of “how do I make my store better?” simple. Nor is it a matter of trying out marketing methods until you find one that sticks. Sometimes the reason your store isn’t effective has less to do with marketing and more to do with the decisions you made at the very beginning of its lifespan.

The categories, tags, and attributes you use in conjunction with your products have a profound effect on the success of your store, believe it or not. If you weren’t intentionally thoughtful about the taxonomy you created and applied during the setup of your store, you could be seeing the results now — that is, frustration, confusion, or a reduction in sales.

Let’s take a look at how you can rework your store’s taxonomy to improve the overall performance of your store, making it easier for customers to use (and, as a result, more likely to lead to purchases).

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Sorting out your store’s navigation

April 26, 2016 - 5 Comments

There’s a lot to think about when you create a new store. You can’t just throw something together in five minutes and call it a day — that’s a guaranteed recipe for disaster.

Navigation is one element of a store’s design that requires careful consideration, experimentation, and likely even future updates. You could create your navigation in five minutes based on what feels right… or you could use advice and insight to make smarter decisions.

Today, we’re going to explain how you can set up your store’s navigation to work well for shoppers. These tips should help you answer any questions you have so you can get every link placed properly (rather than quickly).

Let’s start by taking a closer look at why navigation options like menus matter so much in the first place.

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How your payment gateway impacts your customer experience

March 2, 2016 - 1 Comment

The experience that shoppers have in your store can vary from good to bad to somewhere in between. Provide a good experience and they’re more likely to make a purchase; provide a bad one and you’ll probably never see them again.

There’s no single thing that creates good user experience (commonly called UX). There are some common items that probably spring to mind: easy-to-use navigation, clean design, helpful site search, and so on… but ensuring quality UX doesn’t stop at the shopping cart.

Believe it or not, your choice of payment gateway, and how that gateway and its options are presented on your store, can have a big impact on the experience of your shoppers. Choose well and you’ll have more customers; choose poorly and… well, you can guess.

Let’s take a look at how your payment gateway can change the experiences your customers have on your store, and what you can do to lean more in the direction of “good” than “bad.”

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How to increase conversions on your bookings site

November 18, 2015 - 4 Comments

If you sell products online, your long-term goal will be to sell more products. And if you sell bookings, naturally, your goal will be to sell more bookings.

But the advice that’s given to stores aiming to ship more physical goods won’t necessarily help you sell more spots in your hotel, book more appointments, or fill up more classes at your gym. To do that, you need to make your bookings website the very best it can be — a veritable conversion machine.

You can increase the number of bookings you receive by improving the experience of your users, decreasing distractions, and experimenting to find the factors that make them say “yes!” instead of “no.” You can also find success by creating reliable ways to bring people back time and time again, making them repeat customers instead of one-time-only visitors.

Let’s explore some ways that you can boost conversions on your online bookings site, from basic changes to A/B tests to follow-up email campaigns.

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