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Get up and running faster: Product importer, shipping service, extension management

June 28, 2017 - 20 Comments

TL;DR: An update is available for WooCommerce! To make the process as smooth as possible, view our documentation on how to update , make a backup, update your extensions, and finally update WooCommerce via your WordPress Dashboard.

Looking for technical details? Read “ WooCommerce 3.1 has landed” at the Develop WooCommerce blog.

Since our 3.0 release in April, we’ve been working on a slew of improvements to make it faster and simpler to get up and running with WooCommerce:

  • Save time with the new, built-in import/export feature to add and update product information
  • Manage WooCommerce.com subscriptions directly in WooCommerce
  • Ship products more easily in the US and Canada by setting up WooCommerce Shipping

Existing stores also have new features to enhance their online storefronts — inline ‘Terms and Conditions’ in checkout, embedded videos and more in short descriptions — and improve their workflow — assigning an order to a customer for payment, updating stock status for all variations at once. And we added search helpers for developers.

That’s a lot!l Let’s dig into details.

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Four ways to make managing your store’s updates easier

May 19, 2017 - 6 Comments

One of the most common things we hear from customers contacting us for support is that you really, really hate updating your store.

We get it. It’s not fun. It’s kind of nerve-wracking, right? You don’t always know what things are going to look like on the other side of the update.

But updating WooCommerce, its extensions, and WordPress itself doesn’t have to be a pain in the you-know-where. It might never be a pleasant experience, but if you know how to handle it, you can all but eliminate those “my product pages look weird” and “this plugin isn’t working right” experiences.

Today we’re going to show you four ways to better manage updates to your WooCommerce store, and how handling updates in these ways can save you time, keep your store running smoothly, and completely eliminate the pounding headache you seem to get every time you see the phrase “an update is available” in your WordPress dashboard.

Let’s get started.

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Announcing WooConf 2017: get all the details and reserve your spot

May 2, 2017 - 18 Comments

The last two WooCommerce Conferences were a treat, bringing the WooCommerce community to San Francisco and then Austin for multiple days of talks, workshops, and invaluable impromptu chats between sponsors, developers, and our support team.

We’re excited to announce that we’re bringing WooConf back for a third round in October 2017, this time in Seattle, Washington. And with this iteration we’re narrowing our focus to provide the best experience we can for developers, from agency owners to freelancers.

Keep reading to get more details on this year’s WooConf, plus find out how you can save $200 by buying your ticket now.

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WooCommerce 3.0 brings an improved product gallery, treats for developers and more

April 4, 2017 - 222 Comments

TL;DR: A major update is available for WooCommerce! When you’re ready, Update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to updatemake a backup, update your extensions, and finally update WooCommerce.

Looking for technical details? Read the 3.0 release post on the Develop WooCommerce blog here.

It’s hard to believe it’s been so long since our last major WooCommerce release, but sometimes good things are worth waiting for. 😉

WooCommerce 3.0 has arrived – read on to learn what’s new.

Today we’re proud to unveil the WooCommerce 3.0 release, which includes:

  • An updated product gallery with new zoom, gallery view and mobile features
  • Multiple speed and performance improvements
  • The addition of CRUD classes
  • A new CLI powered by the REST API

These are some important additions, and there’s even more to explore in the Bionic Butterfly, so let’s get right down to business!

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WooCommerce.com now requires a WordPress.com account

January 31, 2017 - Leave a comment

Some of you might have spotted a change to WooCommerce.com made last week, on Thursday to be precise. WooCommerce.com now requires a WordPress.com account to manage your purchases, tickets and subscriptions.

tl;dr: We believe this change brings many benefits, and are dedicated to improving the account management experience for developers. If you need help merging a WooCommerce.com account reach out for help!

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Insights and tips from our email marketing experiments

January 27, 2017 - 16 Comments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s no small wonder, with 91% of consumers in the United States checking their email every single day.

Finding the right strategies to use in your emails is a tricky thing. You need to think about what messages your customers will respond to, what calls to action they’ll click, and what will even make them open an email in the first place. You also need to review and improve upon your strategies so you keep making money.

Here at WooCommerce, email is a big part of what we do — it’s how we communicate with our customers, not to mention the community. Over the last few years, we’ve spent a lot of time experimenting with and learning from email. Now we’re ready to pass those learnings along to you.

Today we’re going to share some of the best things we’ve learned about email subject lines, graphics, and length so you can use our experiments to grow your own store and improve your customer communication.

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How to build your WooCommerce store to last

January 13, 2017 - 21 Comments

Once you’ve made the decision to build a store with WooCommerce, you don’t want anything to slow you down.

If your store isn’t built with longevity in mind, however, you could run into trouble as time goes on. You might see product pages load slowly, extensions stop functioning, or even encounter serious issues like data loss or security breaches.

These are all issues that will ultimately lead to one thing: a decline in — or complete loss of  — paying customers.

To keep your WooCommerce store profitable, you need to build it with long-term stability, safety, and performance in mind. Let’s take a look at how you can build a WooCommerce store that will last for months, years, and beyond.

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Woo Year In Review 2016

December 27, 2016 - 26 Comments

Hello, Howdy, G’Day, etc,

I’m Todd Wilkens, the new Head of WooCommerce. It’s been an amazing year here at Woo and I want to take a moment to share some thoughts and facts about our team and this great community that you are a crucial part of. In fact, before anything else, let me say thank you:

To every user, customer, and Open Source community contributor out there: WooCommerce exists for and because of you. It’s because of you that the most-used eCommerce platform for WordPress and, therefore, the most widely used eCommerce platform in the world exists. Thank you!

The end of the year is near, and it’s a time for reflecting. Read on for thoughts on the year gone by, what worked and what didn’t, and what we’re excited about for 2017.

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What you can learn from Woo’s holiday sales

December 9, 2016 - 12 Comments

We run a couple of major holiday sales on WooCommerce.com each year, including Hallowoon, Black Friday, and Cyber Monday. The challenge as each one comes around is: how do we keep running them bigger, better, and fresher?

This year we tried a few new things that increased conversions. We learned a lot from these experiences, and decided to write about them as we thought you might be able to learn from them as well.

Read on for some key questions to ask before running a sale, tips on creating a positive sale experience, and what there is to be learnt from Woo’s holiday sales.

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How to get holiday shopper-friendly site navigation

October 17, 2016 - 1 Comment

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The holiday season can have a profound impact on the behavior of your customers. Shoppers that might usually wait patiently for deliveries become annoyed with delays, and the stress over picking the perfect gift can cause otherwise polite people to send rude emails or cancel orders on a whim.

This change in behavior can also lead to a change in the way that customers navigate your store. If someone knows exactly what they want, they’ll probably turn to site search — but holiday shoppers may be more likely to use your menus, widgets, footer, and other navigational options to browse what’s available and learn more about your business.

If your store’s navigation isn’t useful for holiday shoppers, it can lead to them ditching you for a competitor. Shoppers just don’t have the time or the patience to struggle with confusing menus or missing pages this time of year… which means that your mistakes here could be costly.

Let’s take a look at a few things you can do to prepare your store for the upcoming holiday season, and how you can get navigational options that are better suited for these busy shoppers.

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Getting your WooCommerce settings right for the holiday rush

October 14, 2016 - 5 Comments

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As you head into the holiday season, it’s common to think big picture — as in, what are the big things you’re going to do to drive traffic, increase sales, and keep your customers happy?

But let’s slow it down and think, for a second or two, about the little things. The little details that go into each aspect of your store, marketing, and support are important, too. And if you go into this busy time of year without thinking about said details, you could run into trouble.

Some of those details include your WooCommerce store’s settings. It’s worth checking on these settings, from your store emails to your low stock threshold to the text in your site-wide notice, before things get really busy. Wait too long and a simple mistake could end up costing you a sale… or worse.

To help you prepare, we’ve put together a list of some of the WooCommerce settings you should check before the holidays begin. Read on to find out what to do, when to do it, and why.

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7 WooCommerce extensions for more loyal customers

September 9, 2016 - 6 Comments

After you build your store and open it up to customers, your focus will shift to from generating sales to generating loyalty — and with good reason. As we explained previously, if you can get a customer to come back for a second purchase, the chances of them sticking with your store will dramatically increase.

There are a ton of ways you can make shoppers loyal to one brand over another. Pricing is one angle you can take. An amazing customer support policy is another. But loyalty doesn’t have to rely on cheap prices or friendly emails.

Occasional treats, payment flexibility, and friendly, open communication can turn your newest customers into lifetime ones. And with a few specific WooCommerce extensions, you can add these loyalty-boosters to your store in a flash — no custom code or development needed.

Let’s take a look at seven extensions that you can start using today to boost the loyalty of your shoppers.

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The building block philosophy of Storefront

September 6, 2016 - 5 Comments

Today we released Storefront Powerpack, an extension that allows you to change the appearance of Storefront theme for WooCommerce — without touching a single line of code. Powerpack allows anyone to customize their store without dabbling in HTML or CSS, and the results of those customizations can be seen instantly.

Powerpack in action. Edit any element in Storefront and see the results instantly.
Powerpack in action. Edit any element in Storefront and see the results in a flash.

As we prepared to release this extension, we realized we’d never written very much about the thinking behind Storefront’s development, and why we’ve chosen to break functionality out into extensions instead of packaging it into the theme itself. “Why not just make Powerpack part of Storefront?” we thought you might ask.

Today, we’re setting aside a couple minutes to explain our “building block” philosophy behind Storefront, and how it’s influenced the development of extensions like Powerpack.

Care to learn more? Read on.

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10 WooCommerce stores selling awesome and unusual things

September 2, 2016 - 11 Comments

When we say you can sell anything with WooCommerce, we really do mean anything. Physical products, digital goods, monthly subscriptions, content available only to paying members, event ticketsbookings for hotels or even your time — it’s all possible.

We occasionally stumble across stores that have taken this sell-anything-anywhere philosophy to a new level. Sometimes they’re using one of our extensions in a clever or unexpected way. Sometimes what they’re selling is unusual, smart, or just makes us shout “wow!” at our screens.

To give you a little inspiration (or perhaps an idea for a holiday gift?), we’ve gathered up ten WooCommerce-powered stores selling awesome and unusual things. And believe me — it was hard to choose only ten!

Have a look at how these ten stores are taking WooCommerce to the next level, delighting their customers, and offering something you can’t find anywhere else.

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Why stores running on WordPress are winning

August 22, 2016 - 20 Comments

According to the most recent report from BuiltWith, 39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.

Developers and store builders don’t just choose to work with WordPress because it’s free (although it is) or because “everyone else is using it” (although they are). There are some pretty convincing reasons why WordPress has climbed to the top of the charts, and why WooCommerce has soared in popularity right along with it.

Stores backed by WordPress have multiple advantages over those on other platforms. And these advantages allow them to work faster, spend less money, and ultimately become more successful than their counterparts.

Let’s take a look at a few convincing reasons why shops running on WordPress have a competitive edge — and why you should join their ranks, if you’re not already among them. 🙂

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How Woo uses content as part of the sales process

August 16, 2016 - 8 Comments

There are a ton of ways your store to convince shoppers to make a purchase. Well-rounded product pages, quality copywriting, targeted social media advertising, emails — they’ll all get the job done.

But some of your potential customers might not be ready to make a commitment. They might be new to your products or services, or learning what separates your store from another. And that’s why educational content is an awesome addition, because it allows shoppers to learn about you in a natural way, and at their own pace.

At WooCommerce, we’ve ramped up the creation of content, its promotion, and its usage in our marketing over the last 15 months. It’s become a critical part of our sales process, and something that we can no longer imagine operating without.

Today I’ll be pulling back the curtain to give you a behind-the-scenes look at how we produce and use our content with sales in mind, all so you can take away some ideas and inspiration for the content on your store.

If you’re interested in seeing how a business like ours uses content marketing, keep reading!

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