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Six MailChimp Tools to Build Your Brand and Sell More Stuff

April 12, 2018 - 8 Comments

At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

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How to Build a Membership Site on WordPress

April 10, 2018 - 3 Comments

“I’m building a membership site.”

Those five words can have drastically different meanings. A membership site can mean many things, including:

  • a site that lets people connect with one another
  • a site to teach people something
  • a site to send members a package of goodies every month
  • a site to give certain customers special perks

There are a lot of different models for a membership site, so it can be difficult to know how you should set it up. What types of setups are possible? What tools are available for your desired setup?

To determine what setup is best for your WordPress membership site, you’ll need to define what your site should do, how you interact with members, and what the interaction between members looks like.

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Fresh Bytes: Healthy Foods and Craft Drinks from Seven Online Stores

April 5, 2018 - 8 Comments

The search for healthy food is no piece of cake.

It’s easy to get trapped, bouncing between grocery stores with tiny “Health Food” sections (what exactly is the rest of the store offering?) and stopping at multiple, specialized shops along the way, possibly never really finding what you want.

Around the world, healthy food store owners strike out with a vision of helping their clientele eat better. But it can be hard to make an impact — and a profit — selling specialized products in a small location.

That’s where WooCommerce swoops in to make a connection. You might think that it would be tough for stores with perishable goods to tap into eCommerce, but here are seven fresh and engaging retailers that have found success in this growing segment of the market.

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How to Set Up a Coming Soon Page for WooCommerce

April 3, 2018 - 6 Comments

So you’ve made the decision to launch a new store using WooCommerce. The first few things you’ll do are choose a hosting solution and order your new domain name, then you can get started on setting everything up, and getting ready for launch.

But wait! What if someone visits your site while you’re working on it?

Welcome to to the useful world of Coming Soon or pre-launch landing pages. Let’s take a look at why it’s a good idea to set one up and how to add one to your store for free.

An example of a Coming Soon page used by Barleyandhops.co.za
An example of a Coming Soon page used by Barleyandhops.co.za pre launch

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How We Transformed PEI Media’s Website – and Business – with Agile, WordPress, and WooCommerce

March 22, 2018 - 11 Comments

Last year Pragmatic worked with PEI Media to deliver a digital transformation of their website portfolio — and, along the way, of their business.

My colleagues at Pragmatic and I are extremely proud of the results — including organic traffic increases of up to 40 percent — so we wanted to share some of the key things we learned from our work, from high-level observations to hands-on insights.

How We Transformed PEI Media’s Website — and Business — with Agile, WordPress, and WooCommerce

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Speed up Your WooCommerce Site with These Jetpack features

March 15, 2018 - 3 Comments

There’s more than one factor that determines whether or not a shopper makes a purchase from your store — product selection, pricing, shipping speed, and so much more.

But there’s one major factor that determines whether or not shoppers even make it to your product pages in the first place, and that’s site speed.

As we covered in the past, your WooCommerce store needs to be as fast as possible to gain potential customers and keep them on the site. There are a lot of ways you can optimize your site for peak performance, like choosing reliable hosting and updating your plugins. There are also tools you can use to speed things up, and Jetpack is one of them.

Today we’re going to look at a handful of Jetpack’s features that help increase site speed, and how they can specifically help WooCommerce stores retain more shoppers.

But first we’ll give you a quick introduction to Jetpack, just in case you’re not familiar with it.

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Tips to Optimize Post-Purchase Experience for WooCommerce

March 8, 2018 - 10 Comments

One of the single best ways to create repeat customers for your eCommerce store on WooCommerce, or any eCommerce platform, is to give them an effective post-purchase experience. After all, retaining a customer is easier than acquiring a new one.

Let’s explore four ways to keep your customers engaged post-purchase.

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Understanding Your WooCommerce Data Through the Art of Segmenting

March 1, 2018 - 7 Comments

You generate more data the longer you run a store, but when you’re first opening shop and finding your feet, you have very little of it: no orders, no customers — just infinite potential. As your business grows and orders begin to come in, the amount of data you’re handling daily increases exponentially.

Those first five, ten, perhaps even one hundred orders are easy to handle — you could probably remember each and every customer and order off the top of your head! But analyzing your store’s data from memory doesn’t really scale.

I have a saying that applies not just to the eCommerce world but also any problem you run into while running a business:

The first step to making anything better is understanding it.

I want to talk about understanding your WooCommerce data through the art of segmenting. Once you have a handle on data segmentation, you’ll start to see your store and its customers in a completely different light. These revelations can be used for acting on your data, whether it’s figuring out which products need to be restocked or proactively finding orders that need your attention.

We’ll start with the basics of segmenting and why it’s important, then move on to how to get started and whether Metorik might be a good addition to your store.

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Migrating Yoast.com’s webshop from EDD to WooCommerce

February 27, 2018 - 12 Comments

At Yoast, we optimize every aspect of websites’ performance. Our goal is to make the web a better place by making websites more usable, easier to navigate, faster, and more reliable.

In September 2017 we migrated our webshop from Easy Digital Downloads (EDD) to WooCommerce — it’s where we sell all the tools, products, and content available on yoast.com. In this post I’ll explain why we did it, what we built, and what the benefits will be for us and for our users in the future. WooCommerce has provided us the technical foundation to build on for years to come.

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How to succeed with WooCommerce Subscriptions: Technical Tips Learned from 15,000 Stores

February 22, 2018 - 10 Comments

You’ve decided to take the leap. You or your client is going to start an online business.

You’ve chosen WooCommerce and WordPress to power your store. You’re planning to include a subscriptions component to sell more with less work.

You’ve made some great decisions already, but that doesn’t mean it’s going to be easy!

WooCommerce Subscriptions now powers recurring payments for more than 15,000 stores. Over the last five years, as part of the team developing the software, I’ve learned a lot about subscriptions from a technical perspective and want to share these lessons.

Taking 10 minutes to read this article, then acting on its recommendations could give you a return of weeks and thousands of dollars in savings.

I’m going to focus on three important areas:

  • Choosing a host
  • Choosing a payment gateway and extension
  • Being discerning with code you run on your site

Let’s first look at why this information matters.

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The WooCommerce Seller’s Guide to Resale Certificates

February 15, 2018 - 2 Comments

As an online seller, chances are you buy the products you sell from a wholesaler or other supplier. Or, if you’re a crafter or manufacturer, you most likely buy the component parts of your products somewhere.

The good news is that, in the U.S., you can buy products or component parts you intend to use for resale without paying sales tax. You can do this by presenting a resale certificate – also known as a “reseller’s permit” or, more broadly, an “exemption certificate” – to your vendor.

The slightly less good news is U.S. sales tax is governed at the state level, and that means rules and laws on using resale certificates vary from state to state. However, there are some general rules of thumb when it comes to using resale certificates, and we pulled together state-by-state guides to using resale certificates in the 45 U.S. states and Washington D.C. that have a sales tax.

Let’s dig in!

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Building an Omnichannel Business with WooCommerce and Square

February 8, 2018 - 16 Comments

In a survey of 1,164 U.S. business owners by Mercury Analytics last year, 42 percent stated that they take credit cards online, while 76 percent reported that they accepted credit card sales in person. In the blend of online and brick-and-mortar sales, what is the state and stance of your business? Perhaps you’re thinking of making a leap from digital to physical (or the reverse) and are weighing your options.

Let’s dive into how to build an omnichannel business and, in particular, how to do it with WooCommerce and Square.

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Use AMP to Make Your WordPress Site Load Faster

February 7, 2018 - 17 Comments

It’s no secret that as a retailer, your mobile strategy has become more and more important to staying competitive. As much as 50% of eCommerce transactions come from mobile today. In the holiday season of 2017, mobile purchases (tablet + smartphone) set a new holiday record, generating 47% of visits and 33% of revenue.

Despite the quantity of mobile traffic, over 75% of sites take over 10 seconds to load on a 3G connection. A slow loading site results in content shifting around on the page as users are reading or interacting. Buttons are unresponsive resulting in seemingly broken pages and frustrated users. And worst of all, sometimes the page times out, leaving your customers in the no-man’s land of loading spinners.

Slow Loading Gif

It’s no wonder that 53% of mobile site visitors leave after 3 seconds. And this affects your bottom line – we’ve seen that just a one-second delay in load time can lead to a 7% decrease in conversions. As a customer, it’s easy to complain about a slow site, but as a retailer, creating a fast and functional mobile site often takes a lot of effort and requires constant updating.

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WooCommerce Design, Shipping, Payments, and Troubleshooting FAQs

February 2, 2018 - 6 Comments

Over in WooCommerce Customer Support, we get a pretty good overview of what people struggle with when getting started with WooCommerce based on recurring questions we receive.

We put our heads together and bundled these questions about WooCommerce into four topics: Design, shipping, payments, and troubleshooting.

Read on to fast-track your WooCommerce learning with our top 10 FAQs and their answers.

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What’s new in WooCommerce 3.3: Revamped Orders screen, shop display improvements, and stock management improvements.

January 30, 2018 - 60 Comments

Since our last minor release in October, we’ve been working on a variety of improvements to WooCommerce:

  • Redesigned Orders screen for easier order management.
  • Simpler and more intuitive stock management.
  • Image sizing and theme compatibility improvements.
  • Shop customization features.

To ensure this update is stable, we’ve been doing plenty of testing and QA on our side with an extended beta period, increased unit and integration test coverage, compatibility testing with our extensions, working with customers to do managed updates, and running 3.3 on WooCommerce.com.

WooCommerce 3.3 is a minor release, meaning it should be fully backwards compatible with all WooCommerce releases since 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

We recommend viewing our documentation on how to updatemaking a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some more details about what’s new in 3.3

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How Passion and Innovation Became a Profitable Business and Online Store

January 11, 2018 - 6 Comments

It’s a one-of-a-kind tool that Drake producer, Noah “40” Shebib, raves about and Diplo can’t live without.

Fans of Game of Thrones, Stranger Things, Kanye West, Coldplay, and Justin Bieber have already heard Output’s work, whether they know it or not.

So what is Output? Think innovative software and tools created for musicians, composers, producers, and sound designers across all genres. The user base is large, and their products are so pervasive that it’s hard to believe the company is only four years old.

It all started because composer and music producer Gregg Lehrman wanted a reverse-sound engine he could use in his own musical compositions.

We sat down with Gregg, founder and CEO of Output, to discover how he turned his passion project into a thriving company that is simultaneously punching well above its weight and revolutionizing the recording industry.

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