The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

An Introduction to eCommerce for WordPress – WooCommerce

July 16, 2018 - 4 Comments

New to WooCommerce? It’s a free plugin that transforms WordPress websites into customizable eCommerce stores. First released in 2011 by WooThemes, a WordPress theme development agency with roots in Norway, the United Kingdom, and South Africa, it was later acquired by Automattic, makers of WordPress.com and Jetpack. In the U.S. alone, WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores.

Over the next few days we’ll look at some key questions and topics, starting with an introduction to eCommerce for WordPress. Welcome to Woo!

An introduction to WordPress and WooCommerce
The WooCommerce plugin is available for free on WooCommerce.com and WordPress.org.

Continue Reading

Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 6 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

Continue Reading

How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 13 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

Continue Reading

Why is My WooCommerce Site Slow? And How To Fix It

June 19, 2018 - 24 Comments

Is your WooCommerce site slow? It’s good that you’re looking into it. $1.6 billion is the amount Amazon.com would lose in sales every year if their page load slowed down by just one second.

Fast loading pages boost conversions and SEO, reduce cart abandonment, increase page views, and keep customers engaged.

Tip: Test your page load speed with a free online tool like Pingdom, GTMetrix, WebPageTest or Dareboost.

The good news is that, in most cases, you can fix a slow WooCommerce site by checking a few key things.

Continue Reading

How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

Continue Reading

What’s new in WooCommerce 3.4: GDPR features and GeoLite2 integration

May 23, 2018 - 7 Comments

Since our last minor release in January, we’ve been working on a variety of improvements to WooCommerce:

  • GDPR compliance tools and settings
  • GeoLite2 integration

To ensure this update is stable, we’ve been doing plenty of testing and QA on our side including a public beta period, unit and integration testing, compatibility testing with our extensions and popular premium themes, working with customers to do managed updates, and running 3.4 on WooCommerce.com.

WooCommerce 3.4 is a minor release, meaning it should be fully backwards compatible with all WooCommerce releases since 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

We recommend viewing our documentation on how to updatemaking a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some more details about what’s new in 3.4

Continue Reading

The GDPR: Ongoing Compliance

May 17, 2018 - 16 Comments

Over the past week we’ve answered some key questions about GDPR compliance. You’ve read about the changes coming to eCommerce (and the internet in general), the importance of putting someone in charge, and how to craft a privacy policy. You learned the basics of responding to Right of Access and Right to Erasure requests, and the importance of keeping your data — and your customers’ data — secure.

There’s also a larger issue at play: privacy isn’t a one time effort. It’s part of the ongoing maintenance for your business.

Continue Reading

The GDPR: Security Breaches

May 17, 2018 - 1 Comment

Google blacklists around 10,000 websites every day for malware, removing them from search results — and more importantly, malware can infiltrate customer data and expose your customers (and you!) to fraud and identity theft. Security breaches are a serious business.

To raise the bar on how companies respond to security issues, the GDPR introduces new rules governing what merchants must do when an EU resident’s data is exposed in a breach. 

Continue Reading

The GDPR: Right to Erasure Requests

May 16, 2018 - 30 Comments

Sometimes. a customer wants to remove their digital footprint from the Internet. Maybe they were the victim of identity theft, suffered online harassment, or just want reduce their online presence. Whatever the reason, store owners who collect data from EU residents can expect to receive “Right to Erasure” requests under the GDPR.

As with Right of Access requests, the data a person can expect to be erased includes the obvious — name, address, phone number — and the less obvious, like tracking numbers and VAT IDs. 

One significant difference is that Right to Erasure requests are more like a right to request erasure. As a business owner, you probably need to keep some data for a limited time to comply with contractual obligations and protect yourself, like keeping tracking IDs to defend against shipping disputes or keeping VAT information for tax audits. Before you get your first request, it’s important to know what personal customer data you need to store, and to include this in your privacy policy and terms and conditions.

When you’re ready to fulfill a Right to Erasure request, the good news is that — as with Right to Access requestsWordPress 4.9.6 and WooCommerce 3.4 have tools to help.

Right to Erasure tool in WordPress core
There’s a new tool for responding to Right to Erasure requests in WordPress 4.9.6

Before You Get Your First Request

Continue Reading

The GDPR: Right of Access Requests

May 16, 2018 - 14 Comments

You probably know someone who’s requested their data from one of the big social media platforms. It can be staggering to see all the detail in one of these data “dumps”!  

If your store collects data from EU residents, you can expect to start receiving “Right of Access” requests under the GDPR. 

An EU resident has a right to a copy of all the data you’ve collected about him or her, ideally in an electronic format. This includes information like name, address, and phone number, along with less obvious things like shipment tracking numbers or VAT IDs. Thankfully, WordPress 4.9.6WooCommerce 3.4, and many WooCommerce extensions automate the legwork Right of Access requests require — we’ll walk you through the process.

Continue Reading

The GDPR: Privacy Policy Requirements

May 15, 2018 - 10 Comments

Getting your business prepared for the GDPR is no small task, and it doesn’t end when the law takes effect on May 25th.

Step one: to get ready for the GDPR, May 25th and beyond, you’ll want to designate an employee to oversee compliance efforts and update your privacy policy. These aren’t just legal requirements — they also lay a good foundation for ongoing compliance and they can impact sales.

Continue Reading

The GDPR and You, the WooCommerce Store Owner

May 15, 2018 - 24 Comments

Whether you’ve had a WooCommerce store for a long time or are in the earliest stages of an eCommerce endeavor, you’re probably  wondering what you need to do about this new European law—the General Data Protection Regulation (GDPR).

Our six-part series on Getting Ready for the GDPR explores the ins and outs of the law and how it applies to you, a WooCommerce store owner. Let’s get oriented with a few common questions and answers.

Continue Reading

Making it easier to add products to posts and pages with the Products block for Gutenberg

May 2, 2018 - 94 Comments

The Products block represents stage one of a project we’re affectionately referring to as “Wootenberg”—the preparation of WooCommerce for the arrival of the Gutenberg editor.

Gutenberg?

If you’ve missed it, Gutenberg is a brand-new, visually-driven content editor being built for WordPress and scheduled for inclusion in the 5.0 release. Read all about it and download the latest version of the Gutenberg feature plugin.

What is the Products block?

Essentially, the Products block is a modern version of the Products shortcode, built for the Gutenberg world we’re all soon to move in to.

The Products block provides an intuitive user interface for inserting products from a variety of sources, then delivers an accurate preview of how that selection will look when published. You’ll also be able to fine-tune the appearance of those products by adjusting the layout and ordering.

Continue Reading

Try Something Fresh: Grow Your Store with these Best-Selling WooCommerce Extensions

April 23, 2018 - 13 Comments

We’ve noticed that successful WooCommerce stores tend not to stay the same—they change, iterate, grow, and get updated over time.

It’s the changing of the seasons in a lot of places around the world right now, and whether that means crunchy leaves and cardigans, or iced tea and sunshine, for you— perhaps your store is ready for something fresh?

Continue Reading

Six MailChimp Tools to Build Your Brand and Sell More Stuff

April 12, 2018 - 10 Comments

At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business.

It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, our powerful marketing tools – including automations and reporting – put that data to work to personalize your marketing and sell more stuff.

Here are 6 tools that’ll help you on your quest to build your brand:

Continue Reading

How to Build a Membership Site on WordPress

April 10, 2018 - 12 Comments

“I’m building a membership site.”

Those five words can have drastically different meanings. A membership site can mean many things, including:

  • a site that lets people connect with one another
  • a site to teach people something
  • a site to send members a package of goodies every month
  • a site to give certain customers special perks

There are a lot of different models for a membership site, so it can be difficult to know how you should set it up. What types of setups are possible? What tools are available for your desired setup?

To determine what setup is best for your WordPress membership site, you’ll need to define what your site should do, how you interact with members, and what the interaction between members looks like.

Continue Reading

WooCommerce - the most customizable eCommerce platform for building your online business.

  • 30 day money back guarantee
  • Support teams across the world
  • Safe & Secure online payment