You generate more data the longer you run a store, but when you’re first opening shop and finding your feet, you have very little of it: no orders, no customers — just infinite potential. As your business grows and orders begin to come in, the amount of data you’re handling daily increases exponentially.
Those first five, ten, perhaps even one hundred orders are easy to handle — you could probably remember each and every customer and order off the top of your head! But analyzing your store’s data from memory doesn’t really scale.
I have a saying that applies not just to the eCommerce world but also any problem you run into while running a business:
The first step to making anything better is understanding it.
I want to talk about understanding your WooCommerce data through the art of segmenting. Once you have a handle on data segmentation, you’ll start to see your store and its customers in a completely different light. These revelations can be used for acting on your data, whether it’s figuring out which products need to be restocked or proactively finding orders that need your attention.
We’ll start with the basics of segmenting and why it’s important, then move on to how to get started and whether Metorik might be a good addition to your store.