Round 2: Update to WooCommerce 3.5.1+ before WordPress 5.0

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How a Former Olympic Athlete Made His Fitness App Dream a Reality

August 29, 2018 - 7 Comments

It’s no secret that the fitness industry is a competitive one. However, there are gaps in every market if you know how to find and fill them: Former Team GB Olympic athlete, Glen Smith did just that, leveraging his 25 years of fitness expertise to launch Your Fitness App.

Powered by WooCommerce, Your Fitness App (YFA) makes Olympian-endorsed health and fitness simple to get stuck into – wherever you happen to be. Here’s the origin story, which starts when Glen’s teacher handed him a discus to throw as a teenager.

Discovering the discus

Glen has always been determined when it comes to health and fitness. Discovering a talent for discus at 14 when a teacher introduced him to the sport, he was a full-time athlete in less than five years.

By 1996, he qualified for his first Olympics as a discus thrower, competing in Atlanta and going on to Sydney four years later.

As British champion for 11 years, he was once ranked 9th in the world and has competed in two Olympics, four World Championships, four Commonwealth Games and three European championships – a record of which any athlete would be proud!

He retired in 2003, a decision not taken lightly given that sport had been his entire life up until that point. What next?

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Building the Longreads Merchandise Store with Printful and WooCommerce

August 28, 2018 - 4 Comments

Longreads is an online publication dedicated to the best storytelling in the world.

Now, in addition to purchasing memberships, Longreads supporters can wear their loyalty on their sleeves (literally) by shopping for totes, caps, shirts, and more — Longreads recently launched a merchandise store powered by WooCommerce and Printful.

Building the Longreads Store with Printful and WooCommerce

How are they able to run an eCommerce shop with limited time? Was it easy to set up? What did they learn about sales tax and anti-fraud? Read on for these answers and more.

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Keep Your Eye on The Prize: The Story of Mariener Eyewear

August 23, 2018 - 4 Comments

They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.

From clear vision to competitive company

Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.

Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.

A page on the Mariener Eyewear website

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Maximize Your eCommerce Profits with Cross-Selling

August 9, 2018 - 10 Comments

Could a minor adjustment increase your online store’s profits by 10%, 30%, or even 50%?

Some of the world’s biggest companies, including Amazon, say yes. A few tiny changes can boost order size and profits, and help build better customer relationships.

One way to do this? Cross-selling. If you’re not doing it yet, you should be. Let’s look at how cross-selling works, why you need it, and how to get started.

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GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend

August 2, 2018 - 6 Comments

From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine companions.

GenSol homepage

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Shopping on Instagram: Tag WooCommerce Products in Posts and Drive Traffic to Your Store

July 31, 2018 - 27 Comments

You’re exploring whether Instagram and its one billion users can help grow your business, right?

If you have a WooCommerce store, you have even more Insta-opportunity: Shopping on Instagram makes it simpler than ever to move people from your photos to checkout.

Let’s leverage the power of Shopping on Instagram for your business!

Note: Shopping on Instagram is currently only available for physical products.

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Should Your Business Use Instagram for Marketing? Six Questions To Ask

July 27, 2018 - 7 Comments

Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, 7 percent of internet users in the United States accessed Instagram once every few days.

And if you’re in certain eCommerce categories or selling a visual product, you definitely should.

Here are six questions to ask if you’re weighing whether Instagram should be part of your marketing strategy.

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An Introduction to eCommerce for WordPress – WooCommerce

July 16, 2018 - 7 Comments

New to WooCommerce? It’s a free plugin that transforms WordPress websites into customizable eCommerce stores. First released in 2011 by WooThemes, a WordPress theme development agency with roots in Norway, the United Kingdom, and South Africa, it was later acquired by Automattic, makers of WordPress.com and Jetpack. In the U.S. alone, WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores.

Over the next few days we’ll look at some key questions and topics, starting with an introduction to eCommerce for WordPress. Welcome to Woo!

An introduction to WordPress and WooCommerce
The WooCommerce plugin is available for free on WooCommerce.com and WordPress.org.

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Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce

July 12, 2018 - 4 Comments

What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.

What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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Why is My WooCommerce Site Slow? And How To Fix It

June 19, 2018 - 24 Comments

Is your WooCommerce site slow? It’s good that you’re looking into it. $1.6 billion is the amount Amazon.com would lose in sales every year if their page load slowed down by just one second.

Fast loading pages boost conversions and SEO, reduce cart abandonment, increase page views, and keep customers engaged.

Tip: Test your page load speed with a free online tool like Pingdom, GTMetrix, WebPageTest or Dareboost.

The good news is that, in most cases, you can fix a slow WooCommerce site by checking a few key things.

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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What’s new in WooCommerce 3.4: GDPR features and GeoLite2 integration

May 23, 2018 - 7 Comments

Since our last minor release in January, we’ve been working on a variety of improvements to WooCommerce:

  • GDPR compliance tools and settings
  • GeoLite2 integration

To ensure this update is stable, we’ve been doing plenty of testing and QA on our side including a public beta period, unit and integration testing, compatibility testing with our extensions and popular premium themes, working with customers to do managed updates, and running 3.4 on WooCommerce.com.

WooCommerce 3.4 is a minor release, meaning it should be fully backwards compatible with all WooCommerce releases since 3.0. However, it’s still considered best practice, and recommended, to backup before updating.

We recommend viewing our documentation on how to updatemaking a backup, updating extensions, and finally updating WooCommerce via WP Admin.

Here are some more details about what’s new in 3.4

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The GDPR: Ongoing Compliance

May 17, 2018 - 16 Comments

Over the past week we’ve answered some key questions about GDPR compliance. You’ve read about the changes coming to eCommerce (and the internet in general), the importance of putting someone in charge, and how to craft a privacy policy. You learned the basics of responding to Right of Access and Right to Erasure requests, and the importance of keeping your data — and your customers’ data — secure.

There’s also a larger issue at play: privacy isn’t a one time effort. It’s part of the ongoing maintenance for your business.

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The GDPR: Security Breaches

May 17, 2018 - 1 Comment

Google blacklists around 10,000 websites every day for malware, removing them from search results — and more importantly, malware can infiltrate customer data and expose your customers (and you!) to fraud and identity theft. Security breaches are a serious business.

To raise the bar on how companies respond to security issues, the GDPR introduces new rules governing what merchants must do when an EU resident’s data is exposed in a breach. 

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The GDPR: Right to Erasure Requests

May 16, 2018 - 30 Comments

Sometimes. a customer wants to remove their digital footprint from the Internet. Maybe they were the victim of identity theft, suffered online harassment, or just want reduce their online presence. Whatever the reason, store owners who collect data from EU residents can expect to receive “Right to Erasure” requests under the GDPR.

As with Right of Access requests, the data a person can expect to be erased includes the obvious — name, address, phone number — and the less obvious, like tracking numbers and VAT IDs. 

One significant difference is that Right to Erasure requests are more like a right to request erasure. As a business owner, you probably need to keep some data for a limited time to comply with contractual obligations and protect yourself, like keeping tracking IDs to defend against shipping disputes or keeping VAT information for tax audits. Before you get your first request, it’s important to know what personal customer data you need to store, and to include this in your privacy policy and terms and conditions.

When you’re ready to fulfill a Right to Erasure request, the good news is that — as with Right to Access requestsWordPress 4.9.6 and WooCommerce 3.4 have tools to help.

Right to Erasure tool in WordPress core
There’s a new tool for responding to Right to Erasure requests in WordPress 4.9.6

Before You Get Your First Request

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